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Mainstream Influencer

Online influencers are hired by unexpected brands to target younger buyers

Implications - Moving beyond collaborations, social influencers are being sought out to represent brands and retailers that don't typically target demographics like Millennials or Gen Z. These online influencers are not only helping to bring a youthful edge to typically low-key, traditional brands, but they’re showcasing the growing necessity of online integration in mainstream media, particularly among more conventional, established brands.
Workshop Question - How can you generate trust with younger consumers by tapping into influencer marketing?
Trend Themes
1. Unexpected Influencer Collaborations - Collaborating with influencers in industries outside fashion or beauty can help bring a younger audience and online integration to more traditional brands.
2. Blogger Curated Collaborations - Curating and collaborating with bloggers gives brands a more authentic voice and can help them tap into current trends in home decor, fashion and beauty.
3. Social Media Star Collaborations - Collaborating with social media stars and vloggers is a powerful way for brands to connect with younger demographics and promote products through influencer marketing.
Industry Implications
1. Fashion - Fashion brands can collaborate with unexpected influencers to target new demographics and promote their products through authentic, influential voices.
2. Home Decor - Home decor brands can collaborate with bloggers and influencers to tap into current trends and styles, bring an authentic voice to their brand, and utilize influencer marketing.
3. Food and Beverage - Food and beverage companies can collaborate with bloggers and social media stars to create unique packaging designs, promote products, and tap into current flavor and ingredient trends.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
259,101 Total Clicks
Date Range:
Aug 15 — Feb 17
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Blogger-Curated Retail Displays
Blogger-Curated Retail Displays
This Blog Collaboration Set Up Stations Inside Crate and Barrel
In order to show off some of the most unique items from the Crate and Barrel registry, the houseware, furniture and decor retailer set up an exclusive blog collaboration with the 100 Layer Cake blog.... MORE
Gardening Blogger Projects
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
In order to help others who have a black thumb when it comes to gardening, Joy Cho of the Oh Joy! blog teamed up with Miracle-Gro for a series of inspiring DIY garden projects. In collaboration with... MORE
Designer Yogurt Pots
Designer Yogurt Pots
Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
Designers are often hand-picked to curate stylish events and create unique packaging designs for the food and beverage industry, but brands in search of a more authentic voice are securing blogger... MORE
play_circle_filledYouth-Focused Furniture Ads
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
RH Teen is a youth-focused retail concept by Restoration Hardware and is promoted in a fun and fashionable television spot. This RH Teen promotional ad appeals to high schoolers and teens who are... MORE
Vlogger-Starring Beauty Campaigns
Vlogger-Starring Beauty Campaigns
Chinese Vlogger Papi Jiang is Set to Star in a Lily & Beauty Ad
Last year, Chinese vlogger Papi Jiang made headlines around the world for selling an ad spot to the e-commerce beauty platform Lily & Beauty for the price of $3.4 million. The astonishing cost... MORE
Collaborative Vlogger Cosmetics
Collaborative Vlogger Cosmetics
Tarte Created a Special 'Swamp Queen' Palette with grav3yardgirl
In collaboration with Tarte, YouTube personality Bunny Meyer, known as ‘grav3yardgirl,’ created a makeup palette named ‘Swamp Queen.’ The limited-edition Swamp Queen Eye &... MORE
Social Media Star Burgers
Social Media Star Burgers
Umami Burger Has Teamed Up with Cameron Dallas to Create a New Burger
As part of its ongoing Artists Series, Umami Burger has reached out to social media star Cameron Dallas to create a delicious new burger. In the past, the brand has collaborated with well-known... MORE

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Firming Eye Creams
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Herborist's Revitalizing Firming Eye Cream Helps to Firm Up the Skin
Wrinkle-Reducing Cleansers
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Powdered Grain Exfoliants
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Tea-Infused Face Masks
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Celebrity-Honoring Rainbow Burgers
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Lipstick-Inspired Makeovers
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Vegetarian-Friendly Falafel Burgers
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the Pulled Chicken Burger is the newest dish from McDonald's Hong Kong
play_circle_filledTeen-Centric Decor Ads
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This PBTeen Commercial Features YouTube Influencer MayBaby
play_circle_filledArtisanal Furniture Films
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play_circle_filledSentimental Furniture Campaigns
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Loft-Like Retail Spaces
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This West Elm Store Has an Airy Interior That Encourages Interaction
In-Store Toy Shops
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Futuristic Grocery Stores
Futuristic Grocery Stores
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Digital Christmas Countdowns
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play_circle_filledComical Christmas Furniture Ads
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play_circle_filledFantastical Furniture Ads
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play_circle_filledPunny Furniture Ads
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IKEA Malaysia Promotes Its Upcoming Sale with Various IKEA Puns
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This Holiday Palette is Designed to Gives Users a Festive Glow
Subscription Box Beauty Lines
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This Subscription Service is Launching Its Own Cosmetics Collection
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'Grow Your Own Way' Highlights Winning Ideas on Pinterest
Gardening Inspiration Campaigns
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Miracle-Gro's 'Grow Something Greater' is Styled Like Pinterest
Celebrity-Endorsed Veggie Burgers
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This Plant-Based Burger is Backed by Bill Gates and Li Ka-Shing
Plant-Monitoring Devices
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The Plug & Plant Helps Your Plants Grow Optimally
DIY Gardening Systems
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This Modular Planter Makes It Easy to Create a Vertical Green Space
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This Specilty Burger Honors American Television Personality Rachael Ray
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The Tarte Deluxe Amazonian Butter Lipstick Formulas Offer a Rosy Sheen
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The tarte Light of the Party Makeup Kit is Shaped Like a Fashionable Clutch
Vintage Spoon Indicators
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The Spoon Flower Creates Endearing Gardening Markers Out of Old Flatware
play_circle_filledFamily-Bonding Food Commercials
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Charitable Celebrity Burgers
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The Proceeds from This Burger Go Towards Pancreatic Cancer Research
Artistic Plant Exhibitions
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The ‘Plants Out of Place’ Honors Weeds and Overlooked Foliage
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The 'Vas' Modular Planter Allows You to Take Gardening Indoors
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play_circle_filledQuirky Blogger Collaborations
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Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
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Food Blogger Ashley Rose is Hosting a Pop-Up Dinner in Her Studio
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