'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
Rahul Kalvapalle — August 4, 2015 — Marketing
Revved Up Rooms is a six-part DIY series, targeted towards teens, tweens and Generation Z, that is the result if a collaboration between home decor brand Pottery Barn's PBteen and multi-channel network AwesomenessTV. The series taps prominent teen YouTube star and social media influencer Meg DeAngelis, who will give tweens and teens tips on how to decorate and beautify their bedrooms.
DeAngelies was roped in to craft a new DIY project each week, something with Generation Z -- with its desire for individuality and creativity -- is sure to buy into.
As its name may suggest, AwesomenessTV is targeted towards Generation Z, making it a great vehicle for brands looking to influence that audience. This is actually what PBteen is seeking to do by leveraging the network's reach as well as the personality and voice of Generation Z YouTube star Meg DeAngelis.
DeAngelies was roped in to craft a new DIY project each week, something with Generation Z -- with its desire for individuality and creativity -- is sure to buy into.
As its name may suggest, AwesomenessTV is targeted towards Generation Z, making it a great vehicle for brands looking to influence that audience. This is actually what PBteen is seeking to do by leveraging the network's reach as well as the personality and voice of Generation Z YouTube star Meg DeAngelis.
Trend Themes
1. Teen Room Decor - Disruptive innovation opportunity: Develop customizable and personalized room decor solutions for teens and tweens to meet their desire for individuality.
2. Influencer Collaborations - Disruptive innovation opportunity: Partner with social media influencers to create unique and engaging content that resonates with Generation Z.
3. Brands Targeting Generation Z - Disruptive innovation opportunity: Create marketing campaigns and products tailored specifically to Generation Z's values and interests.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: Incorporate technology and personalization into home decor products to attract the teenage market.
2. Content Creation - Disruptive innovation opportunity: Develop platforms and tools that facilitate seamless collaboration between brands and social media influencers.
3. Marketing and Advertising - Disruptive innovation opportunity: Utilize data analytics and insights to understand and target Generation Z effectively in marketing campaigns.
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