This PBTeen Commercial Features YouTube Influencer MayBaby
Jana Pijak — February 11, 2016 — Marketing
This PBTeen commercial spotlights the home retailer's collaborative collection with YouTube influencer Meg DeAngelis, also known as MayBaby. In addition to the success of her YouTube channel, Meg has also been featured on AwesomenessTV and brings her fun attitude to PBTeen's MayBaby Collection.
Highlighting fun poster prints and emoji-inspired stationary accessories, the MayBaby collection will appeal to tweens with an appreciation for cute and pop culture-themed decor.
This collaborative home decor range also spotlights fun bedding that consists of vibrantly printed pillows and matching sheet sets. Additionally, the collection also boasts statement pillows that are accented with floral patterns and inspirational messages like 'flawless,' 'be-you-tiful' and 'smart, strong, brave' -- each meant to inspire young girls while encouraging them to be themselves.
Highlighting fun poster prints and emoji-inspired stationary accessories, the MayBaby collection will appeal to tweens with an appreciation for cute and pop culture-themed decor.
This collaborative home decor range also spotlights fun bedding that consists of vibrantly printed pillows and matching sheet sets. Additionally, the collection also boasts statement pillows that are accented with floral patterns and inspirational messages like 'flawless,' 'be-you-tiful' and 'smart, strong, brave' -- each meant to inspire young girls while encouraging them to be themselves.
Trend Themes
1. Youth-driven Collaborations - Disruptive innovation opportunity: Brands can partner with popular influencers to create collaborative collections that appeal to the younger demographic.
2. Pop Culture-themed Decor - Disruptive innovation opportunity: Companies can create home decor products inspired by current pop culture trends to capture the interest of tweens and teenagers.
3. Inspirational Statement Pillows - Disruptive innovation opportunity: Designers can develop statement pillows with uplifting messages that resonate with young girls and promote positivity.
Industry Implications
1. Home Decor - Disruptive innovation opportunity: The home decor industry can incorporate collaborations and pop culture elements into their product lines to engage with the youth market.
2. Influencer Marketing - Disruptive innovation opportunity: The influencer marketing industry can explore partnerships between popular influencers and brands to create unique collaborative collections.
3. Stationery and Accessories - Disruptive innovation opportunity: Manufacturers of stationery and accessories can develop products that feature pop culture themes and inspirational messages to attract young consumers.
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