Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
Laura McQuarrie — August 3, 2015 — Pop Culture
References: thehautemess & adweek
Calling someone a "hot mess" rarely comes across as a compliment, but Ashley Tisdale’s new lifestyle platform for women, 'The Haute Mess,' aims to inform women that it’s okay to embrace disarray in life.
The platform features Tisdale as one of 25 content creators who are on a mission to empower and educate women. Tisdale was inspired to create the platform after seeing far too many perfect blogging sites and finding herself saying "If only I had my sh*t together." Rather than trying to force herself into being something that wasn’t authentic, she describes: "Life is about learning how to make your own way and embracing the haute mess in all of us."
Other new women-focused platforms include VICE’s Broadly and Uncompromising Women from Penningtons, which also launched as places for women to connect and feel empowered.
The platform features Tisdale as one of 25 content creators who are on a mission to empower and educate women. Tisdale was inspired to create the platform after seeing far too many perfect blogging sites and finding herself saying "If only I had my sh*t together." Rather than trying to force herself into being something that wasn’t authentic, she describes: "Life is about learning how to make your own way and embracing the haute mess in all of us."
Other new women-focused platforms include VICE’s Broadly and Uncompromising Women from Penningtons, which also launched as places for women to connect and feel empowered.
Trend Themes
1. Authenticity Acceptance - The trend of creating platforms that embrace women's authenticity and imperfections presents disruptive innovation opportunities for companies that cater to women struggling with societal expectations and self-image issues.
2. Female Empowerment - The trend of launching platforms that empower and educate women is an opportunity for companies that offer mentorship, training, and resources that can elevate women's personal and professional growth.
3. Women-first Content - The trend of creating women-centric content presents opportunities for companies that recognize the need for content diversity that caters to a wide range of women's interests, needs, and lifestyles.
Industry Implications
1. Publishing - The trend of creating women's lifestyle platforms offers opportunities for publishers to expand their content offerings and develop publications that cater to women who don't feel represented by mainstream media.
2. Mental Health - The trend of creating platforms that embrace authenticity and offer empowerment opportunities presents opportunities for mental health companies to partner with lifestyle platforms and offer resources that address women's mental health struggles.
3. Fashion - The trend of creating women-centric lifestyle platforms presents opportunities for fashion companies to develop marketing strategies that cater to women's authentic representation and address women's body image issues.
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