Packaging accommodates product through new materials
Implications - Though attention to design and novelty features help make packaging stand out to consumers, turning packaging into a product feature as opposed to an afterthought requires an understanding of product use. Armed with this knowledge, packaging manufacturers have begun creating materials to better accommodate the actual nature and use of the product. This shift speaks to more emphasis on ease of use and product care.
Workshop Question - What is the least useful part of your product, and how could you tweak it to become a necessity?
Trend Themes
1. Sustainable Material Innovation - The increasing demand for sustainable alternatives is driving innovation in materials and packaging design, providing new opportunities for companies to reimagine their products and reduce their environmental impact.
2. Experiential Packaging Design - Emphasis on ease of use and product care has led to packaging manufacturers creating materials that better accommodate the actual nature and use of the product, providing new opportunities for brands to create memorable packaging experiences that align with their brand values.
3. Disruptive Packaging Technology - Advancements in material science and technology are providing exciting opportunities for brands to create packaging that is more eco-friendly, functional, and consumer-centric than ever before, driving new solutions that can revolutionize the packaging industry.
Industry Implications
1. Sustainable Fashion Industry - The use of innovative materials made out of plant-based fibers, organic cotton, and textile recycling technologies present a disruptive opportunity for brands in the fashion industry to reimagine their products in a sustainable way that reduces their environmental footprint.
2. Food and Beverage Packaging - The need for functional packaging solutions that better accommodate the nature of the product, reduce waste, and lower their environmental impact is driving innovation in materials and packaging design, presenting new opportunities for brands to create memorable, eco-friendly packaging experiences.
3. Oral Care Industry - The development of sustainable, eco-friendly, plant-derived toothpaste packaging provides opportunities for companies in the oral care industry to improve their products and reduce their carbon footprint, while creating innovative solutions that appeal to environmentally conscious consumers.
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Date Range:
Aug 15 — May 17
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