Restoration Hardware's 'Form Follows Beauty' Ad Celebrates Artistry
Jana Pijak — February 11, 2016 — Marketing
Restoration Hardware's 'Form Follows Beauty' ad spotlights the work of lighting designer Jonathan Browning and follows his complex creative process. Suggesting that he sometimes has to lock himself in a room to come up with creative ideas, the designer gives viewers a candid look at his creative rituals and process illustrations while exploring how much artistry and craftsmanship goes into creating a Restoration Hardware product.
Known for its chic and artisanal products, the high-end retailer showcases the craftsmanship behind its furnishings while also spotlighting the work of one of its most talented designers.
Form Follows Beauty is as much a short film as it is a commercial and will appeal to design lovers with an appreciation for the process behind a final product.
Known for its chic and artisanal products, the high-end retailer showcases the craftsmanship behind its furnishings while also spotlighting the work of one of its most talented designers.
Form Follows Beauty is as much a short film as it is a commercial and will appeal to design lovers with an appreciation for the process behind a final product.
Trend Themes
1. Artisanal Crafts - Disruptive innovation opportunity: Create a platform or marketplace that connects consumers with artisans and showcases the craftsmanship behind their products.
2. Creative Rituals - Disruptive innovation opportunity: Develop tools or apps that help individuals optimize their creative process and enhance their creative rituals.
3. Process Illustration - Disruptive innovation opportunity: Introduce virtual reality or augmented reality technology to allow consumers to experience and understand the creative process behind products.
Industry Implications
1. Luxury Furniture - Disruptive innovation opportunity: Incorporate advanced materials or technologies, such as 3D printing, into the production of luxury furniture to enhance the artistry and craftsmanship.
2. Film Production - Disruptive innovation opportunity: Develop innovative techniques or technologies to capture and showcase the behind-the-scenes creative process of designers, artisans, and craftsmen in the film industry.
3. Interior Design - Disruptive innovation opportunity: Design virtual reality tools or platforms that allow interior designers to virtually present their creative process and collaborative ideas to clients.
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