This Ad Shows How Easy It is to Create a Custom IKEA Modular Kitchen
Charlotte Joyce Kidd — September 3, 2015 — Art & Design
References: ikea & designtaxi
This new commercial from IKEA Malaysia shows just how easy and flexible modular kitchens can be in a creative vignette.
In the whimsical ad, a chef chops up different "ingredients" to make one of IKEA's modular kitchens. The ingredients include miniature shelving that comes in a sardine tin, a tiny door out of a canning jar and an egg yolk that the chef cracks from a light bulb. All of the ingredients go into a frying pan and at the end a miniature version of an IKEA modular kitchen appears.
The clever commercial is designed to show just how easy it is to create your own version of IKEA's modular kitchens, how many different options there are for parts and how modular kitchens can be customized to suit any taste -- just like a recipe.
In the whimsical ad, a chef chops up different "ingredients" to make one of IKEA's modular kitchens. The ingredients include miniature shelving that comes in a sardine tin, a tiny door out of a canning jar and an egg yolk that the chef cracks from a light bulb. All of the ingredients go into a frying pan and at the end a miniature version of an IKEA modular kitchen appears.
The clever commercial is designed to show just how easy it is to create your own version of IKEA's modular kitchens, how many different options there are for parts and how modular kitchens can be customized to suit any taste -- just like a recipe.
Trend Themes
1. Modular Kitchen Design - The trend of modular kitchen design allows for easy customization and flexibility in the kitchen space, opening up opportunities for innovative and personalized solutions.
2. Miniature Furniture - The trend of using miniature furniture in advertising campaigns showcases the creativity and versatility of the products, inspiring disruptive marketing strategies.
3. Creative Vignettes - The trend of using creative vignettes in commercials highlights the unique features and benefits of products in a visually captivating and memorable way.
Industry Implications
1. Furniture and Home Decor - The furniture and home decor industry can explore modular kitchen concepts to offer customers customizable options and unique space-saving solutions.
2. Advertising and Marketing - The advertising and marketing industry can leverage the use of miniature furniture and creative vignettes to create engaging and innovative campaigns that capture consumer attention.
3. Kitchen Appliance and Utensil Manufacturing - The kitchen appliance and utensil manufacturing industry can look into developing modular kitchen products that offer easy assembly, customization, and diverse combinations.
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