Socially driven consumers embrace workouts that also offer photo opps
Implications - As the modern consumer becomes more fixated on the curation of one's image through social media, many are being enticed by design-led fitness studios that provide an experience that is aesthetically pleasing above all else. This progression demonstrates that those who approach working out more casually are likely to be seduced by aesthetically driven concepts that tap into socially driven extrinsic motivations.
Workshop Question - What motivates and drives your consumer to purchase your products or services? How could you add status and social engagement to heighten that experience?
Trend Themes
1. Aesthetically Driven Fitness Studios - Fitness studios are embracing design-led aesthetics that provide an aesthetically pleasing experience above all else, attracting a more casual clientele that values socially driven extrinsic motivations; this opens the door for innovative concepts that can offer unique, memorable fitness experiences.
2. Branded Pop-up Training Facilities - Pop-up fitness facilities are being created to generate excitement around new product launches, offering multi-faceted, immersive experiences that can include product education sessions, boot camp classes, and yoga sessions; this presents opportunities for brand creativity and unique, unforgettable events.
3. Boutique Designer Gyms - Luxury fashion companies are entering the fitness industry, creating exclusive, high-end designer gyms and spas to target health-conscious fashion consumers; this new niche market presents opportunities for fashion brands to expand their reach and offer customers a 360-degree approach to well-being.
Industry Implications
1. Fashion and Apparel - Fashion and apparel brands have a new avenue for reaching health-conscious consumers by creating designer gyms and spas, offering a 360-degree approach to well-being.
2. Fitness and Wellness - The fitness and wellness industry can attract more casual clientele by embracing aesthetic-driven concepts that tap into socially driven extrinsic motivations, creating memorable experiences.
3. Event Planning and Marketing - Brand marketers can leverage pop-up fitness facilities as a way to launch products and brand experiences, creating unique, unforgettable events.
8 Featured, 61 Examples:
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Date Range:
Apr 15 — Mar 17
Trending:
V. Hot
Consumer Insight Topics:
