This Pottery Barn Furniture Ad Promotes Quality Family Time
Jana Pijak — February 11, 2016 — Marketing
References: potterybarn & youtube
"Home is where the memories happen -- the big moments, the small moments and everything in between," a sentimental message celebrated by this Pottery Barn furniture ad. The brand's 'More Than' campaign features various scenes of families as they relax at home, enjoy a dinner with friends or while simply enjoying some quality time together.
Suggesting that Pottery Barn's products are more than just chairs, pillows, throws or beds, this sentimental ad celebrates family and proves that a home is an extension of its owner's personality.
Known for its high quality furniture range, Pottery Barn suggests that its products will stay with owners for a lifetime rather than acting as a temporary solution that is subject to change. Using familial imagery, the commercial pulls at its audience's heart strings while promoting the furniture retailer's elegant collection.
Suggesting that Pottery Barn's products are more than just chairs, pillows, throws or beds, this sentimental ad celebrates family and proves that a home is an extension of its owner's personality.
Known for its high quality furniture range, Pottery Barn suggests that its products will stay with owners for a lifetime rather than acting as a temporary solution that is subject to change. Using familial imagery, the commercial pulls at its audience's heart strings while promoting the furniture retailer's elegant collection.
Trend Themes
1. Sentimental Advertising - Opportunity for companies to appeal to consumers' emotions through nostalgic messaging.
2. Lifestyle Marketing - Opportunity for companies to market their products as part of a larger lifestyle and not just a standalone item.
3. Long-term Product Solutions - Opportunity for companies to promote the longevity of their products in order to appeal to consumers seeking a more sustainable lifestyle.
Industry Implications
1. Furniture Retail - Opportunity for furniture retailers to differentiate themselves through emotionally-charged advertising campaigns and promoting the longevity of their products.
2. Home Goods and Decor - Opportunity for home goods and decor companies to focus on the sentimental and emotional aspects of their products when marketing to consumers.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to tap into the emotional benefits of products and create campaigns that resonate with consumers on a personal level.
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