the Pulled Chicken Burger is the newest dish from McDonald's Hong Kong
Katherine Pendrill — April 18, 2016 — Lifestyle
References: campaign.mcdonalds.hk & brandeating
McDonald's Hong Kong recently teamed up with celebrity chef Gabriel Choy to produce a new menu item called the Pulled Chicken Burger. The dish draws inspiration from a popular South Asian cooking style to put a delicious new spin on the traditional chicken burger.
The new Pulled Chicken Burger from McDonald's Hong Kong consists of pulled chicken that has been tossed in a flavorful tandoori sauce. The chicken is then topped with cheese, coleslaw, mayo and a crispy onion ring. The whole dish is then served on a bakery-style bun. In addition to the new burger, customers can also order a series of limited-run dishes such as BBQ McWings, Thick-Cut Fries and Sparkling Green Apple Tea.
The new dish demonstrates how fast food restaurants can elevate their fare, by teaming up with local chefs.
The new Pulled Chicken Burger from McDonald's Hong Kong consists of pulled chicken that has been tossed in a flavorful tandoori sauce. The chicken is then topped with cheese, coleslaw, mayo and a crispy onion ring. The whole dish is then served on a bakery-style bun. In addition to the new burger, customers can also order a series of limited-run dishes such as BBQ McWings, Thick-Cut Fries and Sparkling Green Apple Tea.
The new dish demonstrates how fast food restaurants can elevate their fare, by teaming up with local chefs.
Trend Themes
1. Collaborative Cuisine - The collaboration of fast food chains and local chefs creates innovative flavor combinations.
2. Global-inspired Menu - New menu items inspired by international cuisine will be increasingly popular in fast food chains.
3. Gourmet Fast Food - Fast food chains are offering elevated and better quality dishes that cater to more sophisticated palates.
Industry Implications
1. Fast Food - Fast food chains are expanding their menus to include more unique and trendy options.
2. Food and Beverage - Collaborations between fast food chains and local chefs provide opportunities for new product development and flavor innovation in the food and beverage industry.
3. QSR (quick Service Restaurants) - QSR players are tapping into the demand for unique, global-inspired menu options to attract customers.
2.8
Score
Popularity
Activity
Freshness
