Beverages hit a happy medium for Boomers
Implications - It's been said that Boomers and Millennials have similar desires regarding food and beverage, with the former skewing more toward familiarity. Satisfying the desire for authenticity among the previous hippie generation while still maintaining comfort levels means combining artisan branding with un-intimidating flavors.
Workshop Question - What lifestyle trends are shaping the way consumers are choosing products in your industry?
Trend Themes
1. Approachable Artisan Beverages - Brands can combine artisan branding with un-intimidating flavors to cater to the Boomer generation's desire for authenticity and comfort.
2. Fermented Health Drinks - Consumers are increasingly seeking health benefits from traditional fermented drinks like Kefir, giving rise to opportunities to launch innovative product lines
3. Ultra-premium Mixers - Consumers are looking for higher quality mixers to complement premium spirits, creating the market for ultra-premium brands like 1724 Tonic Water
Industry Implications
1. Beverage Industry - Beverage industry professionals should take notice of the changing preferences of consumers and the health-conscious trends that are driving the market.
2. Health and Wellness Industry - The rise of fermented health drinks and Curcumin+ beverages indicate that the health and wellness industry has potential to create innovative functional food and beverage products.
3. Luxury Spirits Industry - The trend towards ultra-premium mixers like 1724 Tonic water suggests there is a growing market for higher quality mixers to complement premium spirits.
