Health and wellness purists are responding to healing oils and simplicity
Implications - The health and wellness wave fueled by online influencers and the availability of information online has a lot of consumers reverting back to simplistic, nostalgic forms of healthcare. This includes oils, elixirs, and analog remedies that not only comfort consumers with their lack of chemical components, but hearken back to simpler times.
Workshop Question - How could your brand harness consumers' desire for simpler times?
Trend Themes
1. Simplistic Healthcare - Natural and nostalgic forms of healthcare, like oils and analog remedies, are gaining popularity in the health and wellness industry, as consumers seek products without chemical components.
2. Aromatherapy - Essential oils are being used to induce sleep, reduce anxiety and relieve tension within the beauty and wellness industries as people look for organic ways to maintain wellness.
3. Natural Pain Remedies - Consumers are turning to natural pain remedies to find relief without aggressive chemical agents and strive to maintain long-term health solutions over traditional medical treatments.
Industry Implications
1. Beauty Industry - The beauty industry is incorporating more natural and familiar components into their products, like essential oils and organic herbs, in order to appeal to health-conscious consumers and offer chemical-free solutions.
2. Wellness Industry - The wellness industry is looking to more natural solutions to offer their consumers, and using things like essential oils, natural remedies and nostalgic forms of healthcare to gain a foothold in a crowded market.
3. Chronic Pain Industry - The chronic pain industry may benefit from using natural pain remedies like essential oil sprays, as this type of product works quickly and offers long-term relief without creating adverse side effects.
