The IKEA Christmas Ad Shows How to Maximize the Holiday Season
Ady Floyd — November 19, 2015 — Art & Design
References: designtaxi
This clever, interactive IKEA Christmas ad lets viewers select the best way to spend the holiday season. The ad uses a dial that contains three settings, which includes minimum, medium and maximum Christmas themes.
The ad takes place inside a family home where a mom, a dad and two children are singing a Christmas carol. The ad changes based on where the dial is located. The minimum Christmas cheer shows only the little kids humming a festive tune. The maximum dial option shows the family plus grandparents and cousins all singing Christmas songs and wearing festive attire -- even Santa beards.
The IKEA Christmas ad shows the different ways people spend Christmas, and highlights the various ways to celebrate this season.
The ad takes place inside a family home where a mom, a dad and two children are singing a Christmas carol. The ad changes based on where the dial is located. The minimum Christmas cheer shows only the little kids humming a festive tune. The maximum dial option shows the family plus grandparents and cousins all singing Christmas songs and wearing festive attire -- even Santa beards.
The IKEA Christmas ad shows the different ways people spend Christmas, and highlights the various ways to celebrate this season.
Trend Themes
1. Interactive Advertisements - Using interactive features in advertisements allows for personalized and engaging experiences for viewers.
2. Customizable Content - Providing options for viewers to tailor their content based on their preferences and interests can enhance engagement and satisfaction.
3. Family-centric Marketing - Highlighting the importance of family and connections in marketing campaigns can resonate with audiences and create emotional connections.
Industry Implications
1. Advertising - The advertising industry can explore the integration of interactive elements in their campaigns to capture audience attention and increase brand engagement.
2. Furniture - The furniture industry can leverage customizable content to showcase how their products can adapt to different preferences and styles, appealing to a wider range of customers.
3. Retail - The retail industry can adopt family-centric marketing strategies to create inclusive and relatable campaigns that resonate with shoppers and drive sales.
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