Umami Burger Releases Its Holiday Bird Burger with a Stuffing Patty
Charlotte Joyce Kidd — November 11, 2015 — Lifestyle
References: umamiburger & sf.eater
This holiday turkey burger from San Francisco-based burger chain Umami Burger sounds possibly even more mouthwatering than a homemade turkey dinner.
Just in time for Thanksgiving, Umami Burger is releasing its decadent holiday turkey burger, called 'The Holiday Bird.' The stacked burger is built on a charred turkey patty, topped with a cornmeal stuffing patty and then smothered in house-made turkey gravy, spicy-sweet ginger-cranberry chutney, seasoned Japanese yams and Umami signature fried sage. As if all of this wasn't enough to sell hungry Thanksgiving celebrators on the holiday turkey sandwich, Umami Burger is also donating $1 of the proceeds from each Holiday Bird to Meals on Wheels America.
With social media's power to generate hype around anything that fits into a current cultural moment, it's more rewarding than ever to come up with a specialty product to celebrate a seasonal change or major event.
Just in time for Thanksgiving, Umami Burger is releasing its decadent holiday turkey burger, called 'The Holiday Bird.' The stacked burger is built on a charred turkey patty, topped with a cornmeal stuffing patty and then smothered in house-made turkey gravy, spicy-sweet ginger-cranberry chutney, seasoned Japanese yams and Umami signature fried sage. As if all of this wasn't enough to sell hungry Thanksgiving celebrators on the holiday turkey sandwich, Umami Burger is also donating $1 of the proceeds from each Holiday Bird to Meals on Wheels America.
With social media's power to generate hype around anything that fits into a current cultural moment, it's more rewarding than ever to come up with a specialty product to celebrate a seasonal change or major event.
Trend Themes
1. Specialty Holiday Burgers - Opportunity for restaurants to create unique and indulgent holiday-themed burgers to attract customers and generate buzz.
2. Charitable Food Offerings - Chance for businesses to create special menu items or products tied to a cause, like Umami Burger's Holiday Bird burger that supports Meals on Wheels America.
3. Seasonal Marketing Campaigns - Potential for brands to leverage seasonal moments to create limited-time offerings and promotions, like Umami Burger's holiday turkey burger for Thanksgiving.
Industry Implications
1. Restaurant Industry - Restaurants can capitalize on the trend of specialty holiday burgers by offering unique and creative burger creations during the holiday season.
2. Food and Beverage Industry - Opportunity for food and beverage companies to develop seasonal products that align with specific holidays and events, appealing to consumers seeking unique flavors.
3. Charity and Non-profit Sector - Non-profit organizations can collaborate with businesses to create charity-based food offerings that raise funds and awareness for important causes, while also providing consumers with unique dining experiences.
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