Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
Laura McQuarrie — August 20, 2015 — Marketing
References: blog.hellomagazine & fashion.hellomagazine
Designers are often hand-picked to curate stylish events and create unique packaging designs for the food and beverage industry, but brands in search of a more authentic voice are securing blogger design partnerships.
As a fashion designer and the voice behind HELLO! magazine, influencer Julien Macdonald collaborated with Müllerlight for the second time to create two limited edition packaging designs for the brand's flavorful yogurt pots. The fun designs for the Strawberry and Smooth Toffee containers feature "Müllerlight Ladies" depicted in the style of fashion illustrations, decked out in glamorous gowns that capture the essence of each flavor.
Pairing Macdonald's distinctive style with familiar flavors from Müllerlight yields a winning combination that will appeal to fans of both of the involved collaborators.
As a fashion designer and the voice behind HELLO! magazine, influencer Julien Macdonald collaborated with Müllerlight for the second time to create two limited edition packaging designs for the brand's flavorful yogurt pots. The fun designs for the Strawberry and Smooth Toffee containers feature "Müllerlight Ladies" depicted in the style of fashion illustrations, decked out in glamorous gowns that capture the essence of each flavor.
Pairing Macdonald's distinctive style with familiar flavors from Müllerlight yields a winning combination that will appeal to fans of both of the involved collaborators.
Trend Themes
1. Blogger Design Partnerships - Brands are seeking blogger design partnerships to bring an authentic voice to their packaging designs.
2. Limited Edition Packaging Designs - The use of limited edition packaging designs by brands, partnering with fashion designers, adds an element of uniqueness and appeal to their products.
3. Fashion Illustration Inspired Packaging - Fashion illustration inspired packaging designs are becoming popular, capturing the essence of flavors in a visually appealing way.
Industry Implications
1. Food and Beverage - Brands in the food and beverage industry are embracing blogger design partnerships to create unique packaging designs that resonate with consumers.
2. Fashion - Fashion designers are collaborating with brands in the food and beverage industry to bring their distinctive style to limited edition packaging designs.
3. Influencer Marketing - The rise of influencer marketing has opened avenues for brands to collaborate with influencers in designing packaging, creating new opportunities for both parties.
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