Consumers seek to transcend their bodies with products promoting purity
Implications - As the concept of celebrity becomes seemingly more attainable through an increasingly personable and intimate social media presence, consumers begin striving to embody inhuman levels of perfection by pursuing products that promise flawless purity. In striking contrast to today’s "natural" movement, those in-the-know are aiming for immaculate cleanliness with products that claim to prevent and even elevate them above average predicaments such as body odor and sweat.
Workshop Question - How can your brand present your product or service as something that elevates consumers above the daily inconveniences of life?
Trend Themes
1. Immaculate Cleanliness - Consumers are pursuing products that promise flawless purity and immaculate cleanliness to transcend their bodies.
2. Functional Fabrics - Consumers are looking for clothing made of functional fabrics with features such as breathability, moisture-wicking, and resistance to odor.
3. Uniform Skincare Regimens - Consumers are looking for comprehensive skincare systems with a focus on uniformity to provide exceptional results.
Industry Implications
1. Health and Wellness - Companies can take advantage of the drive towards purity and functionality in products related to health and wellness.
2. Sustainable Fashion - The trend towards functional fabrics and sustainable clothing can offer disruptive innovation opportunities within the fashion industry.
3. Personal Care Products - With consumer focus shifting towards products promoting immaculate cleanliness, companies can take advantage of innovation opportunities in personal care products.
