J.Crew's Little Mayhem Collection is Designed by a 5-Year-Old Girl
Meghan Young — May 22, 2015 — Fashion
J.Crew is opening a whole new possibility in the fashion industry with its latest capsule collection adorably dubbed Little Mayhem. Named after the star of the blog Fashion by Mayhem, the pieces were designed by a five-year-old girl. With an impressive Instagram following of over 480,000 as a result of the paper dresses she creates with her mother, it's not surprise J.Crew's Little Mayhem collection was born.
Mom Angie Keiser wrote about the Little Mayhem experience, "Mayhem and her new crew all sat down on the floor and played. And made stuff. Out of paper and tape and beads and glue and crayons. And they laughed and hugged and had more fun than I would have imagined. And then they sprinkled their magic J. Crew fairydust on it and turned paper into fabric. And when it was time to go, Mayhem cried. Because she didn’t want to leave."
Mom Angie Keiser wrote about the Little Mayhem experience, "Mayhem and her new crew all sat down on the floor and played. And made stuff. Out of paper and tape and beads and glue and crayons. And they laughed and hugged and had more fun than I would have imagined. And then they sprinkled their magic J. Crew fairydust on it and turned paper into fabric. And when it was time to go, Mayhem cried. Because she didn’t want to leave."
Trend Themes
1. Child Fashion Designers - More fashion brands will collaborate with child designers or create children's lines to capture younger markets and bring fresh creativity to their brand.
2. User-generated Clothing - User-generated DIY style designs and unconventional materials for clothing is becoming increasingly appealing, inspiring designers to consider new ways of creating fashion.
3. Social Media Apparel Lines - More brands will launch clothing lines based on popular social media accounts or blogs to leverage the account's popularity and create unique fashion designs.
Industry Implications
1. Fashion Industry - Fashion brands can create clothing lines targeted at children, user-generated fashion designs, or launch lines based on popular social media accounts to stay relevant.
2. Social Media Industry - Social media platforms can create a space for children to showcase their designs and collaborate with fashion brands to launch their own clothing lines.
3. Retail Industry - Retailers can collaborate with child designers or create their own children's clothing lines to differentiate their brand and appeal to a younger audience.
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