Mommy Blogger Lisa Leake Helps Other Families Cut Out Processed Food Products
Alyson Wyers — June 30, 2015 — Pop Culture
References: 100daysofrealfood & 100daysofrealfood
When it comes to the mommy blogger set, there is no shortage of parenting content available on the internet or the blogiverse. However, 100 Days of Real Food is just one mommy blogger focusing on cutting out processed food and preparing truly healthy food for families. Lisa Leake posts wholesome recipes, meal plans and kids' lunches which are now also available in a cookbook too.
100 Days of Real Food acts as a resource-rich guide to help others overhaul their eating habits and cut out food that's processed, covering everything from food label misconceptions to picky eaters and kitchen essentials. This includes a list of rules that defines what real food is. The blog also runs multiple pledges for readers.
100 Days of Real Food acts as a resource-rich guide to help others overhaul their eating habits and cut out food that's processed, covering everything from food label misconceptions to picky eaters and kitchen essentials. This includes a list of rules that defines what real food is. The blog also runs multiple pledges for readers.
Trend Themes
1. Real Food Movement - The trend towards consuming less processed foods and more whole foods, presents an opportunity for food companies to innovate and create healthier options for consumers.
2. Influencer Marketing - The rise of mommy bloggers like Lisa Leake and their ability to influence the purchasing decisions of their followers presents an opportunity for businesses to partner with them for advertising.
3. Healthy Living Blogs - Health and wellness blogs are growing in popularity as people look for ways to improve their lifestyle, presenting an opportunity for businesses to create products and services that promote health and wellness.
Industry Implications
1. Food and Beverage - The food and beverage industry has the opportunity to capitalize on the real food movement by creating healthier and more nutritious options for consumers.
2. Advertising and Marketing - The growing influence of bloggers presents an opportunity for the advertising and marketing industry to tap into the niche audiences that these influencers have created.
3. Health and Wellness - The increased interest in healthy living and wellness creates an opportunity for businesses to develop innovative products and services that cater to this market segment.
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