The go-to material is being upgraded for modern concerns
Implications - Though it is the most-used material in the world, plastic does not line up with all of consumers' needs in the modern world. To accommodate concerns such as sustainability, plastic is being reinspected and revamped by way of technology. This speaks to the importance of constant innovation.
Workshop Question - What does your consumer hate most about your industry and how can you offer an alternative solution?
Trend Themes
1. Sustainable Plastic - The use of plastic is being reexamined to be sustainable through technology
2. Recycling Initiatives - Startups are developing technologies that reduce waste and give new life to used plastics
3. Eco-friendly Packaging - Companies are creating eco-friendly packaging to reduce waste and pollution
Industry Implications
1. Packaging Industry - Packaging companies need to develop eco-friendly solutions in response to consumers' sustainable concerns
2. 3D Printing Industry - The 3D printing industry could benefit from the use of sustainable plastics and printing materials
3. Food Industry - Eco-friendly packaging options, such as those made from beeswax, could appeal to environmentally-conscious food companies
