The Body Shop's Advent Calendar Countdown is Themed After Happiness
Laura McQuarrie — December 8, 2015 — Marketing
References: thebodyshop & eventmagazine
In celebration of Christmas this year, The Body Shop created an advent calendar countdown called the '24 Days of Happiness,' which gives the public the chance to win "feel-good treats."
The cosmetics company installed this countdown at its Westfield White City store, which takes the form of a touchscreen with a digital red ribbon on-screen. To interact with the display, consumers have the chance to trace the screen, as if to unwrap the bow, and uncover prizes like afternoon tea at The Ritz, shopping sprees, tickets to the theater and of course, a number of gifts from The Body Shop itself.
In addition to offering its own beauty advent calendars, this is a greater in-store initiative that makes all consumers who enter the retail location feel the warm spirit of the season.
The cosmetics company installed this countdown at its Westfield White City store, which takes the form of a touchscreen with a digital red ribbon on-screen. To interact with the display, consumers have the chance to trace the screen, as if to unwrap the bow, and uncover prizes like afternoon tea at The Ritz, shopping sprees, tickets to the theater and of course, a number of gifts from The Body Shop itself.
In addition to offering its own beauty advent calendars, this is a greater in-store initiative that makes all consumers who enter the retail location feel the warm spirit of the season.
Trend Themes
1. Digital Countdown Experiences - Creating immersive digital countdown experiences to engage and excite customers during festive periods.
2. Interactive In-store Promotions - Using interactive digital displays to offer customers the chance to win prizes and gifts.
3. Themed Advent Calendars - Designing themed advent calendars that offer unique experiences and surprises for customers.
Industry Implications
1. Cosmetics - Cosmetics companies can create digital countdown experiences and themed advent calendars to enhance customer engagement and boost holiday sales.
2. Retail - Retailers can utilize interactive in-store promotions to create joyful and immersive shopping experiences during the holiday season.
3. Hospitality - Hotels and restaurants can partner with brands to offer exciting prizes and incentives through digital countdown experiences, attracting customers and increasing foot traffic.
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