This Blog Collaboration Set Up Stations Inside Crate and Barrel
Laura McQuarrie — December 10, 2015 — Marketing
References: 100layercake & crateandbarrel
In order to show off some of the most unique items from the Crate and Barrel registry, the houseware, furniture and decor retailer set up an exclusive blog collaboration with the 100 Layer Cake blog.
In order to kick off the partnership in an exciting way, Crate and Barrel and the ladies of 100 Layer Cake hosted an in-store gift registry event. The event involved three beautiful stations that would help couples pick out flowers, cocktails and cakes, while also exploring a few of the options that could be added to their registry wish lists. Those who had the chance to view each of the curated stations must have felt like they were able to browse Pinterest for inspiration, but in real life.
The collaboration between 100 Layer Cake and Crate and Barrel has now gone on to include a number of other seasonal projects that are suited to a range of life's special occasions.
In order to kick off the partnership in an exciting way, Crate and Barrel and the ladies of 100 Layer Cake hosted an in-store gift registry event. The event involved three beautiful stations that would help couples pick out flowers, cocktails and cakes, while also exploring a few of the options that could be added to their registry wish lists. Those who had the chance to view each of the curated stations must have felt like they were able to browse Pinterest for inspiration, but in real life.
The collaboration between 100 Layer Cake and Crate and Barrel has now gone on to include a number of other seasonal projects that are suited to a range of life's special occasions.
Trend Themes
1. Blogger-curated Retail - The trend of collaborating with bloggers to curate retail displays presents an opportunity for retailers to attract and engage consumers through personalized and authentic experiences.
2. In-store Events - The trend of hosting in-store events provides an opportunity for retailers to offer unique experiences to their customers and build brand loyalty.
3. Seasonal Collaborations - The trend of creating seasonal collaborations with bloggers or influencers presents an opportunity for retailers to showcase their products in a creative and relevant way while reaching a wider audience.
Industry Implications
1. Retail - The retail industry can leverage the trend of blogger-curated retail displays and in-store events to offer consumers personalized and memorable shopping experiences.
2. Event Planning - The event planning industry can collaborate with retailers to create unique in-store events that provide memorable experiences for customers and drive brand awareness.
3. Marketing - The marketing industry can help retailers create blogger collaborations and seasonal campaigns that showcase their products in an authentic and creative way, while reaching a wider audience through social media and influencer marketing.
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