Gem alternatives provide affordable luxury with an authentic twist
Implications - In search of glamour while coping with financial instability and pervasive debt, Millennial consumers are accessorizing with nature-inspired materials and DIY options to achieve the look of luxury without breaking the bank. In contrast to the pristine perfection of laser-cut jewels, homemade ornaments also serve to satiate the appearance of authenticity and uniqueness that Millennials crave.
Workshop Question - How could your brand incorporate luxurious components to attract Millennial consumers without having to charge luxury prices?
Trend Themes
1. DIY Luxury - Millennial consumers are seeking the glamorous look of luxury without breaking the bank through DIY and nature-inspired materials.
2. Eco-friendly Jewelry - Designers are repurposing natural materials such as wood, repurposed paper, and edible salt to create unique handmade pieces of jewelry.
3. 3D Printed Jewelry - Additive manufacturing technology is offering cost-effective ways to create unique and intricate pieces of jewelry.
Industry Implications
1. Fashion and Accessories - Designers are experimenting with alternative materials to create affordable, eco-friendly, and unique accessories.
2. 3D Printing - Additive manufacturing is reshaping the jewelry industry, making it possible to create intricate and personalized pieces.
3. Sustainability - Eco-friendly jewelry design is a part of the larger sustainable movement that is taking root in various industries.
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Date Range:
Sep 15 — Jul 16
Trending:
Hot
Consumer Insight Topics:
