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Niche Naturalism

Essential oils move beyond aromatherapy and cosmetics

Implications - Essential oils have caused a wave in the cosmetics and home industries, as they represent a more simplistic approach to the daily routine. This preference for naturalism is permeating other groups and uses as well. Accelerating the idea of purity implied with the use of essential oils, this represents the consumer desire to live an uncomplicated life.
Workshop Question - How could your brand help consumers to simplify their lives?
Trend Themes
1. Naturalism - Consumers have shown increasing preference for natural ingredients and simpler forms of self-care.
2. Essential Oils - Essential oils are becoming increasingly popular as consumers seek natural solutions to common problems like allergies, insomnia, and stress.
3. Personalization - Consumers are looking for highly personalized and customizable products that offer tailored solutions to their individual needs.
Industry Implications
1. Skincare - The skincare industry in particular has seen significant growth as consumers look for natural and customized solutions that cater to their specific needs.
2. Home Goods - The home goods industry is also benefitting from increased naturalism, with consumers seeking eco-friendly and simpler ways to decorate and furnish their homes.
3. Health and Wellness - The health and wellness industry has seen a surge in popularity as consumers look for natural and non-invasive ways to treat common ailments and improve their overall well-being.
3.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 43 Examples:
134,714 Total Clicks
Date Range:
Oct 15 — Aug 16
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Relaxing Essential Oil Jewelry
Relaxing Essential Oil Jewelry
These Wooden Necklaces are Infused with Fragrance to Calm the Body
For consumers seeking a natural way to unwind and destress, these essential oil jewelry pieces offer a subtle way to do so through a scented wearable. The necklaces are designed by Etsy shop owner... MORE
Odor-Extracting Bathroom Scents
Odor-Extracting Bathroom Scents
The Aesop x A.P.C Post-Poo Drops Leave Behind a Fresh Citrus Aroma
Skincare brand Aesop recently collaborated with company A.P.C. to release a line of ordor-extracting bathroom scent products to help eliminate the aroma of unwanted stenches. The product, dubbed the... MORE
Calming Essential Oil Mists
Calming Essential Oil Mists
MMerci Encore's Invigorating Facial Mist Balances and Brighten's Skin
Described as a product that “enlivens, tones and calms” one’s skin, MMerci Encore’s essential oil mist is naturally sourced and boasts no harsh or artificial additives. This... MORE
Kid-Friendly Essential Oils
Kid-Friendly Essential Oils
Oilogic Introduces Essential Oils for Kids with 'Bundle of Joy'
These essential oils for kids from Oilogic are specifically designed and branded as ones that are safe to use on babies, toddlers and young kids. The Essential Oil Roll-On Bundle of Joy includes... MORE
Personal Grooming Oils
Personal Grooming Oils
The Fur Oil is Designed for Use on Pubic Hair
The Fur grooming oil is a product designed exclusively for managing and improving the look of body hair with a luxurious serum made from all-natural ingredients. This is ideal for consumers looking... MORE
Energy-Boosting Bath Oils
Energy-Boosting Bath Oils
Lulu & Marula's Energizing Cleanser Will Hydrate and Invigorate Skin
Lulu & Marula’s energizing bath oil hydrates one’s skin while simultaneously invigorating one’s senses. Ideal for morning use, the South African skincare company’s... MORE
Allergy-Alleviating Sprays
Allergy-Alleviating Sprays
Saje's Allergy Spray Combats Seasonal Allergens with Essential Oils
Lavender, lemon and geranium are some of the essential oils that are used in this all-natural allergy spray from Saje. ‘Allergy Release’ is a gentle alternative to nasal sprays and... MORE

Related Examples

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This Nourishing Bronzing Oil is Rich with Mineral Oxides and Pigments
Oil-Diffusing Lamps
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Illustrative Gender Difference Charts
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play_circle_filledHonest Hygiene Wipe Ads
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This DIY Fall Hair Perfume Helps Your Strands Stay Smelling Fresh All Season
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Coldscreen Skin-Warming Lotion Works to Keep You Warm Against the Elements
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This Jar of Lemon Curd from Harvey Nichols is Packaged as 'Human Snot'
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The Ursa Major Skin Cream Uses Natural Herbs to Retain a Youthful Glow
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Natural Cleansing Sponges
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Saje's Konjac Kare Sponges Use Yams, Green Tea, Aloe and Charcoal
Chemical-Free Bug Sprays
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Saje's Natural Bug Spray Wards Off Mosquitos Safely
Natural Sleep Kits
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This Saje Set Supplies a Variety of Natural Sleep Aids
Bottle Aroma Diffusers
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Natural Allergy Kits
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Healing USB Nebulizers
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This Portable Nebulizer from Saje Plugs into a USB Port
All-Natural Sunscreens
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