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Purposeful Baubles

Charitable jewelry empowers consumers to indulge for a good cause

Implications - When it comes to luxuries like jewelry, more Millennials are starting to seek out brands that align with social good causes important to them, allowing them to alleviate anxieties over spending their hard-earned cash on inessentials. With social media tools empowering Millennials to broadcast their support for such causes, brands are strategically leveraging this opportunity in order to spread word-of-mouth and inspire brand loyalty.
Workshop Question - How can your brand leverage your loyalty program to promote social good?
Trend Themes
1. Socially Conscious Luxury - Brands are offering products that align with social good causes important to Millennials.
2. Charitable Jewelry - Jewelry brands are collaborating with charities to create products that give back to social causes.
3. Trade/exchange Jewelry - Jewelry pieces that are traded in exchange for food aid the homeless and raise awareness about the issue of hunger and food wastage.
Industry Implications
1. Fashion/jewelry Industry - Collaborating with charities to create socially conscious jewelry that appeals to modern consumers.
2. Luxury Jewelry Industry - Luxury jewelry brands are creating products that benefit social causes.
3. Non-profit Organizations - Collaborating with jewelry brands to create products that align with their organizational missions to raise awareness and funds.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 51 Examples:
244,465 Total Clicks
Date Range:
Nov 14 — Nov 16
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Hunger-Combating Jewelry
Hunger-Combating Jewelry
This Charitable Initiative Trades Jewelry for Food
A charitable initiative that involves trading in food-shaped jewelry is raising awareness and allowing homeless people to buy food. Art director Micaela Gallina started ‘Foodxury’... MORE
Educational Jewelry Initiatives
Educational Jewelry Initiatives
Tiffany & Co's 'Keys for a Cause' Initiative Empowers Saudi Women
Luxury jewelry brand Tiffany & Co. is hoping to change the lives of Middle Eastern women with its charitable initiative ‘Keys for a Cause.’ Launched in partnership with Jeddah-based... MORE
Microloan-Funding Necklaces
Microloan-Funding Necklaces
The Female-Empowering Socially Conscious Accessories Contain Crystals
If you are looking for socially conscious accessories to give as gifts this holiday season, the LOVE necklace from Bird & Stone is an elegant choice that directly helps women in developing... MORE
LGBT Support Rings
LGBT Support Rings
This Ring Was Designed in Response to Homophobia in Romania
The rights and recognition of the LGBT community are at the forefront of social discussions at this time and these rings were designed to promote the cause and offer LGBT support. In May of this... MORE
Charitable Jewelry Sets
Charitable Jewelry Sets
The Lokai Pact is a Collection of Bracelets That Supports a Good Cause
The socially conscious jewelry brand Live Lokai recently debuted a new set called The Lokai Pact that allows fans to get their hands on all of the brand’s limited-edition colors at once. With... MORE
Charitable Jewelry Collections
Charitable Jewelry Collections
These Louis Vuitton and Unicef Accessories Aim to Make a Difference
A recent Louis Vuitton and Unicef jewelry collaboration aims to make a difference by helping children in need. The accessory range consists of a signature ‘Lockit’ pendant and matching... MORE

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