Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
Laura McQuarrie — October 15, 2015 — Marketing
References: pinterest & en-ca.miraclegro
In order to help others who have a black thumb when it comes to gardening, Joy Cho of the Oh Joy! blog teamed up with Miracle-Gro for a series of inspiring DIY garden projects. In collaboration with the gardening brand, Cho created a fun series of crafts that have their roots in the garden, such as floral place cards, pumpkin planters and even an instructional video on how to make garden bruschetta.
In addition to these projects, the #GroJoy Gardening board hosted on Miracle-Gro's Pinterest account includes a curated list of projects by other bloggers that are equally as inspiring to gardeners of all levels.
As one of Pinterest's top pinners, with a following of more than 13 million users, it's no surprise that this shared board is watched by more than 860,000 followers.
In addition to these projects, the #GroJoy Gardening board hosted on Miracle-Gro's Pinterest account includes a curated list of projects by other bloggers that are equally as inspiring to gardeners of all levels.
As one of Pinterest's top pinners, with a following of more than 13 million users, it's no surprise that this shared board is watched by more than 860,000 followers.
Trend Themes
1. DIY Gardening Projects - Opportunity for companies to collaborate with influential bloggers to inspire and educate consumers on gardening through fun and creative projects.
2. Curated Pinterest Boards - Opportunity for brands to further engage with consumers through curated boards that showcase inspiring user-generated content.
3. Garden-to-table Recipes - Opportunity for food and gardening industries to collaborate and promote the use of homegrown produce in cooking, presenting an environmentally conscious and healthy lifestyle.
Industry Implications
1. Home and Garden - Opportunity for gardening and home improvement brands to collaborate with bloggers and influencers to connect with consumers who may not have prior gardening knowledge.
2. Marketing and Advertising - Opportunity for companies to use collaborative project-based marketing campaigns to promote their brand and engage with new audiences.
3. Food and Beverage - Opportunity for food and beverage companies to collaborate with gardening brands to showcase the benefits of homegrown produce and encourage consumers to grow their own.
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