These Boxed Mooncakes Were Inspired by Luxury Luggage
Mishal Omar — November 28, 2016 — Lifestyle
References: goodeed.design & packagingoftheworld
The boxed mooncakes created by 'Goodeed Design' work to celebrate the beauty and cultural significance of food.
Mooncakes are baked goods that are eaten during the Mid-Autumn Festival – which is celebrated by Chinese and Vietnamese people. The cakes are considered to be a delicacy and often feature intricate patterns. The boxed mooncakes offered by 'Leofoo Tourism Group' are no different, as its products are packaged in boxes that are highly detailed in nature. The boxes come shaped like luxury luggage pieces to promote the tourism brand, while offering a distinct reason for consumers to be attracted to these foods.
This mooncake branding is able to represent the fact that these products are delicacies while simultaneously promoting the brand that created them.
Mooncakes are baked goods that are eaten during the Mid-Autumn Festival – which is celebrated by Chinese and Vietnamese people. The cakes are considered to be a delicacy and often feature intricate patterns. The boxed mooncakes offered by 'Leofoo Tourism Group' are no different, as its products are packaged in boxes that are highly detailed in nature. The boxes come shaped like luxury luggage pieces to promote the tourism brand, while offering a distinct reason for consumers to be attracted to these foods.
This mooncake branding is able to represent the fact that these products are delicacies while simultaneously promoting the brand that created them.
Trend Themes
1. Travel-themed Food Packaging - Food packaging designed to promote a specific travel brand or cultural experience.
2. Cultural Cuisine Crossover - Combining traditional foods from different cultures to create a unique experience for consumers.
3. Luxury Food Gift Giving - Packaging foods as gifts in highly detailed and thematic boxes or containers.
Industry Implications
1. Food Packaging - Opportunity to design innovative and themed food packaging that promotes cultural significance and travel experiences.
2. Tourism - Opportunity to incorporate traditional cuisine into cultural tourism experiences and sell branded food products as souvenirs.
3. Luxury Goods - Opportunity to create luxury food gifts with highly detailed packaging that can be marketed to consumers.
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