Crate & Barrel is Temporarily Housing a Land of Nod Store-In-Store Shop
Laura McQuarrie — December 10, 2015 — Business
References: dallasnews & westport-news
In addition to selling a variety of housewares and decor, several Crate and Barrel locations are now including a dedicated store-in-store space for products from the Land of Nod.
As a retailer of furniture, decor and toys for children, Land of Nod's merchandise was previously only available through its online shop and print catalogs. Now, for the holiday season, the Land of Nod store-in-store will provide Crate and Barrel shoppers with the chance to shop a selection of seasonally appropriate items.
The store-in-store format is becoming a popular way for brands to showcase other businesses that share similar values, limited collections or co-branded collaborations. Rather than having to take marketing to the street, this type of retail setup makes it extremely easy for brands to simulate the experience of a temporary pop-up store.
As a retailer of furniture, decor and toys for children, Land of Nod's merchandise was previously only available through its online shop and print catalogs. Now, for the holiday season, the Land of Nod store-in-store will provide Crate and Barrel shoppers with the chance to shop a selection of seasonally appropriate items.
The store-in-store format is becoming a popular way for brands to showcase other businesses that share similar values, limited collections or co-branded collaborations. Rather than having to take marketing to the street, this type of retail setup makes it extremely easy for brands to simulate the experience of a temporary pop-up store.
Trend Themes
1. In-store Shop-in-shop - Retailers can set up dedicated, store-in-store spaces for complementary brands to offer customers a unique and more comprehensive shopping experience.
2. Co-branded Collaborations - Retailers can collaborate with complementary brands to create limited collections, offering exclusive products that can entice customers and create brand affinity.
3. Online-to-physical Retail - Online-only brands can expand their customer base by partnering with brick-and-mortar retailers to provide an in-store experience for customers.
Industry Implications
1. Retail - Retailers can explore store-in-store formats to increase their product offerings, diversify their revenue streams, and offer unique and interactive shopping experiences for their customers.
2. Toy Industry - Toy companies can collaborate with furniture and home goods retailers to increase their visibility and expand the reach of their offerings to a wider audience.
3. E-commerce - Online-only retailers can partner with physical stores to provide a tangible experience for customers while increasing brand recognition and driving sales both online and in-store.
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