Battling the Foodie backlash of fast food means implementing more customization
Implications - The growth of the "foodie" consumer has created a threat against fast food. Recognizing that personal branding is a key concern of foodies, organizations in this industry are fighting the poor perception of QSR through customization. This move focuses less on product and more on delivery, proving that companies do not need to change everything in the face of these shifts, but transform strategically.
Workshop Question - How can your brand tweak aspects of its business or marketing to better appeal to those outside of its consumer base?
Trend Themes
1. Fast Food Customization - Fast food companies are implementing customization into their products as a response to the demands of the foodie consumer.
2. Cashless Payment Technology for Restaurants - Restaurants are incorporating cashless payment technology to improve payment efficiency and customer experience.
3. Restaurant Technology Innovations - Restaurants are incorporating new technologies such as digital menu boards, touchscreen kiosks, and mobile apps to target tech-savvy consumers.
Industry Implications
1. Fast Food Industry - The fast food industry can implement customization to appeal to the foodie consumer and retain customer loyalty.
2. Restaurant Technology Industry - Restaurant technology industries can provide cashless payment solutions and high-tech innovations for restaurants.
3. Cereal Cafe Industry - The cereal cafe industry can adopt a unique and customizable approach to breakfast dining, catering to the nostalgia of millennials with a playful atmosphere.
