Alcohol-infused toppings, condiments and spices enhance flavor
Trend - CPG brands are infusing alcohol into popular flavor-enhancers that include condiments, spices, and spreads. These unlikely fusions include everything from wine-infused sea salts to spice blends that incorporate beer.
Insight - Millennials and Gen Z are drinking less than preceeding generations, and this coupled with the growth of the cannabis industry has resulted in emerging alcohol brands having to be more creative in the products they deliver in order to compete on the market. Fusion foods and beverages allow consumers to tap into their desire to experiment, while giving alcohol and food brands room to expand their offerings amidst competition.
Insight - Millennials and Gen Z are drinking less than preceeding generations, and this coupled with the growth of the cannabis industry has resulted in emerging alcohol brands having to be more creative in the products they deliver in order to compete on the market. Fusion foods and beverages allow consumers to tap into their desire to experiment, while giving alcohol and food brands room to expand their offerings amidst competition.
Workshop Question - Which adjacent industry could your brand collaborate with?
Trend Themes
1. Alcohol-infused Flavor Enhancers - CPG brands are infusing alcohol into popular flavor-enhancers that include condiments, spices, and spreads, giving alcohol and food brands room to expand their offerings amidst competition.
2. Botanical Flavors in Fine Foods - Botanical flavors are reigning in the worlds of mixology, confectionary, and non-alcoholic beverages, and fine food brands are taking notice and creating savory versions of floral products.
3. At-home Eating and Demand for New Flavors - Specialty condiment brands are tapping into the rise of at-home eating and the demand for new flavors, with hot honey and alcohol being top flavor profiles for 2021.
Industry Implications
1. CPG Industry - The CPG brands are infusing alcohol into popular flavor-enhancers that include condiments, spices, and spreads, giving them an edge in a competitive market.
2. Fine Foods Industry - Fine food brands are creating gourmet versions of flavored mustard condiments, giving food lovers new options to elevate their meals at home.
3. Gift Industry - Specialty seasoning brands are creating festive holiday products that make perfect gifts for foodies who love to experiment with new flavors.
