Mandatory Spirit Co. launches Australian-First 1.5l bag-in-boxes
Grace Mahas — January 17, 2023 — Lifestyle
References: insidefmcg.au
Mandatory Spirit Co, a beverage company based in Brisbane, Australia, has taken a step towards more environmentally-friendly spirits production by introducing its liquor in 1.5-liter Bag-in-Box packaging (BIB) - a first-of-its-kind for spirits in Australia. The company claims that this new packaging method will not only extend the shelf-life of its beverages but also minimize its carbon footprint. By using a lightweight box design, the company aims to minimize unused space and optimize transport capacity. The brand claims a truck carrying the boxes holds the same volume as seven trucks carrying glass bottles.
Apart from its new shape, the box packaging also features a colored pourer made from 100% recyclable material. This further emphasizes the company's commitment to sustainability.
“By creating these spirits, Aussies can have a bit of fun and get creative with making their favourite cocktails while purchasing spirits in a far more sustainable way,” said Mark Collins, co-founder of Mandatory Spirit Co. “They’re also perfect for taking to picnics or parties whilst also not having to worry about carrying around a glass bottle.”
Apart from its new shape, the box packaging also features a colored pourer made from 100% recyclable material. This further emphasizes the company's commitment to sustainability.
“By creating these spirits, Aussies can have a bit of fun and get creative with making their favourite cocktails while purchasing spirits in a far more sustainable way,” said Mark Collins, co-founder of Mandatory Spirit Co. “They’re also perfect for taking to picnics or parties whilst also not having to worry about carrying around a glass bottle.”
Trend Themes
1. Eco-friendly Packaging - The introduction of 1.5-liter Bag-in-Box packaging for beverages is an opportunity for companies to reduce their carbon footprint by using more sustainable packaging methods.
2. Lightweight Packaging - Using lightweight box design to minimize unused space and optimize transport capacity may improve logistics, shipping and storage costs for other industries.
3. Colored Pourer Design - Incorporating 100% recyclable materials to create a colored pourer design is an opportunity for packaging companies to promote and prioritize sustainability.
Industry Implications
1. Beverage Industry - Beverage companies can explore new packaging methods that reduce carbon footprint while extending the shelf-life of their products.
2. Logistics and Shipping Industry - Implementing lightweight box designs to optimize transport and storage capacity may potentially reduce shipping costs and environmental impact.
3. Packaging Industry - Using 100% recyclable materials to create innovative packaging may promote sustainability and attract eco-conscious customers.
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