Clover Sonoma Clover the Rainbow Offers Dairy Products for Youngsters
Michael Hemsworth — September 9, 2021 — Marketing
References: cloversonoma & drugstorenews
The Clover Sonoma Clover the Rainbow dairy product range is the latest offering from the brand that will provide parents with a nutritious option to give little ones to help boost nutritional intake. The product line includes three organic yogurt smoothies in flavors such as Strawberry Banana Butternut, Blueberry Beet and Strawberry Carrot, which are each packed with protein, probiotics, calcium and real fruits and vegetables. The smoothies are made without the use of artificial sweeteners or flavors and are also American Humane Certified.
CEO Marcus Benedetti spoke on the new Clover Sonoma Clover the Rainbow dairy product range saying, "As a third generation family-owned company, we know the importance of family and pride ourselves on being the most trusted dairy in California, so the decision to produce the highest quality dairy products for kids felt natural. Understanding the role a nourishing diet plays in overall well-being, we leveraged our knowledge and experience to bring families Clover the Rainbow. This new organic food brand provides necessary nutrition to growing kids, and helps support good eating habits through a balanced diet. We’re starting Clover the Rainbow with organic smoothies, with much more goodness to follow soon.”
CEO Marcus Benedetti spoke on the new Clover Sonoma Clover the Rainbow dairy product range saying, "As a third generation family-owned company, we know the importance of family and pride ourselves on being the most trusted dairy in California, so the decision to produce the highest quality dairy products for kids felt natural. Understanding the role a nourishing diet plays in overall well-being, we leveraged our knowledge and experience to bring families Clover the Rainbow. This new organic food brand provides necessary nutrition to growing kids, and helps support good eating habits through a balanced diet. We’re starting Clover the Rainbow with organic smoothies, with much more goodness to follow soon.”
Trend Themes
1. Organic Kids Food - Organic food products targeted for kids can be a disruptive innovation opportunity for food companies that aim to cater to a discerning parent audience.
2. Fruit and Vegetable-infused Dairy Products - Incorporating fruits and vegetables into dairy products can be a unique offering for businesses that seek to provide a healthy and tasty snack option for kids and young adults.
3. Humane Certification for Dairy Products - Obtaining humane certification for dairy products can provide a unique selling point for companies that care about animal welfare and plan to target the eco-conscious consumer segment.
Industry Implications
1. Organic Food Industry - The organic food industry could benefit from creating product lines specifically geared towards kids and young adults, which can be positioned as healthier alternatives to traditional snack options.
2. Dairy Industry - The dairy industry could explore incorporating fruits and vegetables into their traditional product offerings to cater to the growing demand for healthy snack options among young audiences.
3. Animal Welfare Industry - Businesses with a focus on animal welfare and humane certification can tap into the dairy industry by partnering with dairy companies to create products that cater to the eco-conscious consumer segment.
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