Alcohol-infused baked goods are becoming more popular
Trend - As competition arises, alcohol and bakery brands are standing out with items and entire menus that include alcohol-infused baked goods. Products include everything from cakes infused with liquor or beer, to wine-infused cookies.
Insight - The average self-described "foodie" consumer is constantly seeking out new ingredients, cooking methods and products to experiment with. Food brands that specialize in common goods are now having to stand out with creative collaborations or infusions that help them pique the interest of more daring consumers.
Insight - The average self-described "foodie" consumer is constantly seeking out new ingredients, cooking methods and products to experiment with. Food brands that specialize in common goods are now having to stand out with creative collaborations or infusions that help them pique the interest of more daring consumers.
Workshop Question - What unlikely industry could your brand collaborate with or take inspiration from?
Trend Themes
1. Alcohol-infused Desserts and Baked Goods - As competition arises, alcohol and bakery brands are standing out with items and entire menus that include alcohol-infused baked goods.
2. Innovative Dessert Collaborations and Infusions - Food brands that specialize in common goods are now having to stand out with creative collaborations or infusions that help them pique the interest of more daring consumers.
3. Red Wine-infused Recipes - Chocolate and red wine are a match made in heaven and they come together in this Red Wine Brownie Cookie recipe.
Industry Implications
1. Food and Beverage - In the food and beverage industry, companies can explore adding alcohol-based ingredients to desserts and collaborating with other food companies to create unique and innovative dishes.
2. Hospitality and Tourism - Hotels and restaurants can offer exclusive and innovative dessert collaborations and infusions to attract diners and increase their sales.
3. Wine - Wine producers can explore ways to market their wines as key ingredients for dessert recipes, such as red wine-infused recipes.
