Spiceology Delivers on Experimental Goodness with an Unexpected Collab
References: spiceology
Whether you are privy to beer-infused spice blends or not, it will certainly be hard for you to discover a more eclectic and exceptional flavor-delivering range like this collaboration between Spiceology and New Belgium Brewing. The jars from this collection can be purchased individually or in a playful “six-pack flight” of mini jars. The versatile seasonings in this capsule can be used as dry rubs or as marinades.
The beer-infused spice blend includes the New Belgium Brewing Citrus Ginger Seasoning (with notes of juniper berry, orange peel, rose petals, ginger, hibiscus, and apricot), the Habanero Grapefruit Seasoning (inspired by the ice-cold Voodoo Ranger IPA), the Hot Honey Seasoning (which is sweet, floral, and pungent, thanks to New Belgium Brewing’s Honey Orange Tripel), the Brewing Moroccan Tagine Seasoning (derived from Dominga Mimosa Sour), the Summer BBQ Seasoning (which takes cues from a Fat Tire beer), and the Sweet & Sour Seasoning (inspired by a Sour IPA).
Image Credit: Spiceology
The beer-infused spice blend includes the New Belgium Brewing Citrus Ginger Seasoning (with notes of juniper berry, orange peel, rose petals, ginger, hibiscus, and apricot), the Habanero Grapefruit Seasoning (inspired by the ice-cold Voodoo Ranger IPA), the Hot Honey Seasoning (which is sweet, floral, and pungent, thanks to New Belgium Brewing’s Honey Orange Tripel), the Brewing Moroccan Tagine Seasoning (derived from Dominga Mimosa Sour), the Summer BBQ Seasoning (which takes cues from a Fat Tire beer), and the Sweet & Sour Seasoning (inspired by a Sour IPA).
Image Credit: Spiceology
Trend Themes
1. Beer-infused Spice Blends - Incorporating beer flavors into seasonings presents an opportunity for brewers to expand their flavor offerings and for spice companies to tap into the craft beer trend.
2. Collaborative Products - Collaborating on new product lines with non-traditional partners can lead to unique and innovative flavor profiles as demonstrated by the partnership between Spiceology and New Belgium Brewing.
3. Mini Jars/flights - Offering products in playful and convenient mini jars or flights can increase product sales and provide a fun and unique consumer experience.
Industry Implications
1. Craft Beer - Craft breweries can expand their product offerings beyond beverages by incorporating their unique flavors into seasonings and other food products.
2. Spice Companies - Spice companies can tap into the growing craft beer trend by partnering with breweries to create innovative beer-infused spice blends.
3. Food and Beverage Retailers - Retailers can benefit from carrying unique products such as beer-infused spice blends and offering them in mini jars or flights to provide a fun and interesting shopping experience.
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