Brands offer at-home dining experiences with immersive elements
Trend - Brands and creators are offering (or conceptualizing) immersive at-home dining experiences with creative elements for people to better enjoy eating at home. Experiences include everything from TV screens that simulate food flavors to art-themed cooking tutorials.
Insight - With pandemic-related restrictions forcing consumers to spend more time eating and cooking at home, people have gotten more creative with the various meals, experiences, and takeout offerings they're willing to try. These consumers are seeking out unique or restaurant-like experiences at home in order to mitigate boredom and liven up their routines.
Insight - With pandemic-related restrictions forcing consumers to spend more time eating and cooking at home, people have gotten more creative with the various meals, experiences, and takeout offerings they're willing to try. These consumers are seeking out unique or restaurant-like experiences at home in order to mitigate boredom and liven up their routines.
Workshop Question - How is your brand adapting to pandemic-fueled consumer habits?
Trend Themes
1. Immersive At-home Dining - The pandemic has forced consumers to find unique experiences at home, making immersive dining experiences with creative and interactive elements more popular.
2. Hybrid Virtual/in-person Collaborations - Partnerships like HBO MAX x Moët Hennessy create immersive experiences for at-home entertainment, while promoting unique and luxury products and services.
3. Multisensory Technologies - The multisensory technology such as Taste the TV creates opportunities for food and beverage industries to produce unique, engaging, and hygienic ways to showcase products and content.
Industry Implications
1. Hospitality - The hospitality industry can customize immersive dining experiences while finding creative ways to engage clients at home.
2. Entertainment - Entertainment industry professionals can create hybrid virtual/in-person events that enhance the viewer's experience through multisensory elements, making exclusive or luxury products or experiences more appealing.
3. Food and Beverage - The food and beverage industry can create new multisensory experiences that engage the consumer in unique and hygienic ways, transporting them across the world through their taste buds.
7 Featured, 63 Examples:
102,062 Total Clicks
Date Range:
Jan 21 — Feb 22
Trending:
Average
Consumer Insight Topics:
