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Immersive Hosting

Brands offer at-home dining experiences with immersive elements

Trend - Brands and creators are offering (or conceptualizing) immersive at-home dining experiences with creative elements for people to better enjoy eating at home. Experiences include everything from TV screens that simulate food flavors to art-themed cooking tutorials.

Insight - With pandemic-related restrictions forcing consumers to spend more time eating and cooking at home, people have gotten more creative with the various meals, experiences, and takeout offerings they're willing to try. These consumers are seeking out unique or restaurant-like experiences at home in order to mitigate boredom and liven up their routines.
Workshop Question - How is your brand adapting to pandemic-fueled consumer habits?
Trend Themes
1. Immersive At-home Dining - The pandemic has forced consumers to find unique experiences at home, making immersive dining experiences with creative and interactive elements more popular.
2. Hybrid Virtual/in-person Collaborations - Partnerships like HBO MAX x Moët Hennessy create immersive experiences for at-home entertainment, while promoting unique and luxury products and services.
3. Multisensory Technologies - The multisensory technology such as Taste the TV creates opportunities for food and beverage industries to produce unique, engaging, and hygienic ways to showcase products and content.
Industry Implications
1. Hospitality - The hospitality industry can customize immersive dining experiences while finding creative ways to engage clients at home.
2. Entertainment - Entertainment industry professionals can create hybrid virtual/in-person events that enhance the viewer's experience through multisensory elements, making exclusive or luxury products or experiences more appealing.
3. Food and Beverage - The food and beverage industry can create new multisensory experiences that engage the consumer in unique and hygienic ways, transporting them across the world through their taste buds.
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 63 Examples:
99,529 Total Clicks
Date Range:
Jan 21 — Feb 22
Trending:
Average
Consumer Insight Topics:

Featured Examples

At-Home Entertaining Partnerships
At-Home Entertaining Partnerships
HBO MAX x Moët Hennessy Elevate Entertaining Experiences at Home
Premium streaming service HBO Max and luxury wines and spirits brand Moët Hennessy are partnering to suggest ways how entertaining experiences at home can be elevated with unique pairings. The... MORE
Immersive At-Home Dinner Experiences
Immersive At-Home Dinner Experiences
celebrationhome is a Sensory Oriented Luxury Dinner Service
Jennifer Zabinski and Oliver Cheng, renowned experts in events and culinary design, curated the celebrationhome dinner party experience centered around gourmet cuisine and the five senses. The at-... MORE
Bourbon Home Party Kits
Bourbon Home Party Kits
Brain Brew Custom Whiskey Created a Tasting Experience for Four
Brain Brew Custom Whiskey created a fun and interactive way for people to learn about the history of whiskey, experience award-winning bourbons and create their own recipes. The WoodCraft Custom... MORE
Romantic Jellyfish Feasts
Romantic Jellyfish Feasts
The Kraken Created a Three-Course At-Home Dinner Experience for Couples
Black rum brand The Kraken developed a three-course jellyfish feast to elevate at-home dining experiences on Valentine’s Day. The romantic dinner created with professional chefs includes... MORE
Art Gallery Cooking Tutorials
Art Gallery Cooking Tutorials
#Uffizidamangiare Invites Chefs to Cook Dishes Inspired by Artwork
Food and art often intersect, but now the pairing is becoming a little more deliberate with #uffizidamangiare—a cooking initiative hosted by Florence’s Uffizi gallery, which invites... MORE
play_circle_filledMultisensory Television Screens
Multisensory Television Screens
The Lickable Taste the TV Replicates Dishes with Flavor Canisters
Meiji University professor Homei Miyashita developed Taste the TV (TTTV) as a multisensory television display that simulates the flavors of food. Thanks to 10 flavor canisters, the technology has... MORE
Intimate At-Home Fine Dining
Intimate At-Home Fine Dining
InHaus Cooking Provides Private At Home Chefs with Seasonal Menus
InHaus Cooking is an at-home dining service that provides customers with private chefs and gourmet meals from the comfort of their homes. Ideal for entertaining intimate groups or large parties, the... MORE

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