SONIC Hard Southern Sweet Tea is a Convenient Take on an American Classic
Laura McQuarrie — July 4, 2022 — Lifestyle
References: sonichardbevs & prnewswire
Following the launch of its hard seltzers, SONIC is now introducing SONIC Hard Southern Sweet Tea in one original flavor. This spiked version of a smooth, simple and refreshing American classic provides all of the convenience of a canned drink and the zesty taste of freshly squeezed lemon.
Sean Mossman, President of COOP Beverage Works, says "After tremendous support and response from across the country for SONIC Hard Seltzer, it became clear that the SONIC fan is enjoying the experience of their favorite SONIC beverages in adult form."
At the same time the sales of hard seltzers are only continuing to grow, there is also increasing demand for a wider variety of non-traditional hard drinks and lighter alternatives to beer.
Sean Mossman, President of COOP Beverage Works, says "After tremendous support and response from across the country for SONIC Hard Seltzer, it became clear that the SONIC fan is enjoying the experience of their favorite SONIC beverages in adult form."
At the same time the sales of hard seltzers are only continuing to grow, there is also increasing demand for a wider variety of non-traditional hard drinks and lighter alternatives to beer.
Trend Themes
1. Canned Hard Sweet Teas - The spiked sweet tea trend presents an innovative opportunity for beverage companies to expand their offerings to include sugary, alcoholic drinks.
2. Non-traditional Hard Drinks - The demand for non-traditional hard drinks presents an opportunity to diversify product lines and appeal to a wider consumer base.
3. Lighter Alternatives to Beer - The trend towards lighter, refreshing alcoholic beverages offers an opportunity for companies to introduce low-calorie and low-alcohol options to attract health-conscious consumers.
Industry Implications
1. Alcoholic Beverage - The canned hard sweet tea trend presents an opportunity for alcoholic beverage companies to capitalize on the popularity of sugary and nostalgic drinks.
2. Non-alcoholic Beverage - The trend towards non-traditional hard drinks offers opportunities for non-alcoholic beverage companies to introduce new non-alcoholic sweet tea products and appeal to a wider audience.
3. Food Service - The demand for alternative alcoholic beverages presents an opportunity for food service companies to diversify their menus and cater to consumers looking for unique and innovative options.
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