Twistea Drinks Come in Four Refreshing Flavor Options
Michael Hemsworth — June 16, 2022 — Marketing
References: broadlanddrinks & talkingretail
The Twistea ready-to-drink semi-sparkling refreshments are a line of canned alcoholic teas entering the UK market for consumers to enjoy this summer. The drinks are targeted towards consumers aged 18 to 24 who have a preexisting penchant for iced tea, and come in four flavors including White Peach & Mango, Blood Orange & Mandarin, Rhubarb & Ginger and Lemon & Lime. The canned cocktails from Broadland Drinks are inspired by the alcoholic tea drinks in the US and will provide consumers in the UK with a way to try out the boozy refreshment.
Broadland Marketing Director Fran Draper commented on the Twistea ready-to-drink semi-sparkling refreshments saying, "Iced tea is already a firm favourite in the UK, with coffee shop chains such as Starbucks and Costa offering evolving ranges of flavoured iced teas. Consumers are used to, and enjoy cross category innovation, so as a nation of tea drinkers, Twistea has been developed to offer consumers a fresh experience, while providing retailers with a strong category opportunity to increase sales.”
Broadland Marketing Director Fran Draper commented on the Twistea ready-to-drink semi-sparkling refreshments saying, "Iced tea is already a firm favourite in the UK, with coffee shop chains such as Starbucks and Costa offering evolving ranges of flavoured iced teas. Consumers are used to, and enjoy cross category innovation, so as a nation of tea drinkers, Twistea has been developed to offer consumers a fresh experience, while providing retailers with a strong category opportunity to increase sales.”
Trend Themes
1. Alcoholic Ready-to-drink Beverages - Opportunity to innovate and experiment with new and creative combinations of alcohol and tea for RTD beverages.
2. Canned Semi-sparkling Drinks - Potential to disrupt traditional bottled alcoholic drinks with the convenience and portability of canned drinks.
3. Flavoured Alcoholic Tea - Room to explore new and unique flavor combinations, tapping into the growing popularity of iced tea and experimental alcoholic beverages.
Industry Implications
1. Alcoholic Beverage Industry - Opportunity for established and emerging players to expand their product lines and attract younger consumers with unique flavored RTD beverages.
2. Canned Beverage Industry - Potential to capitalize on the growing trend of canned alcoholic drinks in the UK market, offering consumers an alternative to traditional bottled drinks.
3. Tea Industry - Room for innovative tea producers to partner with alcohol brands or expand into the alcoholic tea market, while tapping into the popularity of iced tea among UK consumers.
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