This Chain is Bringing Beer and Pizza Together in a Unique Way
Katherine Pendrill — May 18, 2016 — Lifestyle
A Pizza Hut in the UK is making headlines for testing out a new beer-infused pizza. While the popular pizza chain has never been afraid of stuffing its crust with unusual toppings, now it is upping the ante with a boozy new creation.
The beer-infused pizza will be served at a London Pizza Hut location starting later this week. Those who dine at the restaurant and utter the secret phrase "I like it hop," will be able to sample the boozy new dish. There will be two versions of the pizza available, giving diners the choice between the steak feast and the American hot. Both will be made with a pizza crust that has been infused with craft beer. As Pizza Hut's director of marketing Kathryn Austin explains, "We know that craft beers are really popular right now and we're celebrating this not just by adding craft beers to our menus, but also by adding this to our pizza dough."
The boozy pizza pie is part of a growing shift towards hybrid dishes that combine food and alcohol.
The beer-infused pizza will be served at a London Pizza Hut location starting later this week. Those who dine at the restaurant and utter the secret phrase "I like it hop," will be able to sample the boozy new dish. There will be two versions of the pizza available, giving diners the choice between the steak feast and the American hot. Both will be made with a pizza crust that has been infused with craft beer. As Pizza Hut's director of marketing Kathryn Austin explains, "We know that craft beers are really popular right now and we're celebrating this not just by adding craft beers to our menus, but also by adding this to our pizza dough."
The boozy pizza pie is part of a growing shift towards hybrid dishes that combine food and alcohol.
Trend Themes
1. Beer-infused Pizza - Beer-infused pizza is a unique hybrid dish that combines food and alcohol, catering to the growing trend of hybrid dishes.
2. Craft Beer - The popularity of craft beers presents an opportunity for breweries to partner with food chains like Pizza Hut to create innovative beer-infused dishes.
3. Hybrid Food and Drink - The trend of hybrid food and drink combinations opens up new opportunities for restaurants and bars to create unique and appealing menu items.
Industry Implications
1. Pizza Chains - Pizza chains like Pizza Hut have the opportunity to experiment with innovative toppings and flavors, such as beer-infused pizza crusts, to attract customers.
2. Craft Beer Breweries - Craft beer breweries can form partnerships with food establishments to create beer-infused dishes and capitalize on the trend of craft beers.
3. Food and Beverage Industry - The growing trend of hybrid food and drink combinations presents disruptive innovation opportunities for the food and beverage industry to create innovative and appealing menu items.
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