This Easygoing Cocktail Kit Features a Made-for-Mixing Single Malt
Laura McQuarrie — March 24, 2023 — Lifestyle
References: luxuryformen
The Glenmorangie X BBQ Cocktail Kit was thoughtfully curated with barbecue lovers in mind and although it features a single malt whisky, it has the potential to appeal to whiskey fans as well as those who are new to whisky.
At the center of this entertaining kit is the approachable X by Glenmorangie, a premium spirit that's made for mixing and enjoying for a range of informal occasions. This made-for-mixing single malt was specifically created to have a flavor profile that's richer and sweeter so that it would not be lost when combined with other liquids, like the Double Dutch Ginger Beer included in this kit.
This kit also includes a pair of Luigi Bormioli Elixir Glasses, a jigger and a bar spoon, as well as luxury Black Chili Orange nuts from P-Stash to round out the style-forward and flavorful experience.
At the center of this entertaining kit is the approachable X by Glenmorangie, a premium spirit that's made for mixing and enjoying for a range of informal occasions. This made-for-mixing single malt was specifically created to have a flavor profile that's richer and sweeter so that it would not be lost when combined with other liquids, like the Double Dutch Ginger Beer included in this kit.
This kit also includes a pair of Luigi Bormioli Elixir Glasses, a jigger and a bar spoon, as well as luxury Black Chili Orange nuts from P-Stash to round out the style-forward and flavorful experience.
Trend Themes
1. BBQ Cocktail Kits - The rise of BBQ cocktail kits creates a market opportunity for other alcohol brands to curate kits centered around specific occasions.
2. Made-for-mixing Spirits - Distilleries can innovate by creating spirits specifically made for mixing to tap into the growing trend of at-home cocktail consumption.
3. Kit Curators - A new opportunity exists for companies to curate and sell cocktail kits featuring multiple brands and complementary products.
Industry Implications
1. Alcohol - The alcohol industry can capitalize on the trend of at-home cocktail consumption by creating innovative products such as made-for-mixing spirits and cocktail kits.
2. Hospitality - Bars and restaurants can incorporate the trend of BBQ cocktail kits into their business model by offering kits for purchase either in-house or for delivery.
3. Luxury Snacks - The gourmet snack industry can target the growing at-home cocktail consumption trend by partnering with alcohol brands to include their products in cocktail kits.
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