The Acid League Living Tonics Come in Three Flavors
Michael Hemsworth — June 19, 2021 — Marketing
References: acidleague & bevnet
The Acid League Living Tonics are a wellness-focused range of refreshments from the brand that tare focused on delivering exceptional flavor and function for consumers. The drinks come in three flavors including Coffee Chaga Maple, Passion Fruit Oolong and Vanilla Manuka Spice, which are each formulated with functional ingredients including chaga, sea buckthorn berry and Manuka honey, respectively. The drinks come in bottles with 10 shots each and can be ordered from the brand on a monthly subscription or as a one-off.
Co-Founder Scott Friedmann spoke on the new Acid League Living Tonics saying, "People drink apple cider vinegar in the mornings as a holistic health tonic and the pantry category is just bursting with these old-school drinking vinegars that frankly taste terrible. We saw an opportunity to improve the flavor and functionality of a beloved morning ritual to overcome the key consumer complaint about flavor. Not only do they have exceptional flavor, but we also added a functional ingredient to each variety knowing that consumers are prioritizing products with added health and wellness benefits.”
Co-Founder Scott Friedmann spoke on the new Acid League Living Tonics saying, "People drink apple cider vinegar in the mornings as a holistic health tonic and the pantry category is just bursting with these old-school drinking vinegars that frankly taste terrible. We saw an opportunity to improve the flavor and functionality of a beloved morning ritual to overcome the key consumer complaint about flavor. Not only do they have exceptional flavor, but we also added a functional ingredient to each variety knowing that consumers are prioritizing products with added health and wellness benefits.”
Trend Themes
1. Functional Beverage Innovation - There is an opportunity to formulate functional ingredients with exceptional flavor for wellness-focused refreshments.
2. Monthly Subscription Models for Functional Beverages - A monthly subscription model for functional beverages will provide convenience for consumers seeking health and wellness benefits.
3. Revolutionizing the Vinegar Drink Category - There is an opportunity for disruptive innovation in the vinegar drink category to improve flavor and functionality.
Industry Implications
1. Functional Beverage Industry - The functional beverage industry can harness exceptional flavor and health benefits to create innovative products.
2. Subscription Box Industry - The subscription box industry can cater to consumers seeking convenience and health/wellness benefits through beverages.
3. Health Food Industry - The health food industry can explore new offerings by reimagining traditional wellness beverages with improved flavor and functionality.
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