Miller High Life is Giving One Couple $20k as a Lifetime Bar Tab
Grace Mahas — February 8, 2021 — Marketing
References: promorules
With the romantic Valentine's Day holiday nearly upon us, Milelr High Life is giving one couple $20,000 to cover their dive bar tab for life. In addition, the brand is also going to give the winning couple the BEST Valentine’s Day date ever by renting out their favorite local dive bar exclusively (and safely) for them.
The couple will receive "endless peanuts, popcorn and bar food (in heart shapes, of course), premium Wisconsin bratwurst and other “charcuterie”, dim candlelight and of course, The Champagne of Beers."
To enter this dive bar love story promotion, couples can send Miller High Life an email with a description (150 words or less) of their dive bar love story to DiveBarLovers@promo.millerhighlife.com. These entries should include their state of residence, age, and a photo of the couple.
Image Credit: Miller High Life
The couple will receive "endless peanuts, popcorn and bar food (in heart shapes, of course), premium Wisconsin bratwurst and other “charcuterie”, dim candlelight and of course, The Champagne of Beers."
To enter this dive bar love story promotion, couples can send Miller High Life an email with a description (150 words or less) of their dive bar love story to DiveBarLovers@promo.millerhighlife.com. These entries should include their state of residence, age, and a photo of the couple.
Image Credit: Miller High Life
Trend Themes
1. Romantic Dive Bar Promotions - Opportunity for other beer or spirits brands to create similar promotional contests targeting bar-loving couples.
2. Dive Bars as Intimate Date Spots - Opportunity for bars and restaurants to pivot towards creating more intimate spaces and experiences that appeal to couples.
3. Experiential Marketing for Alcohol Brands - Opportunity for alcohol brands to engage with customers by creating memorable and immersive experiences like this dive bar promotion.
Industry Implications
1. Alcohol - Other alcohol brands could execute similar promotions in bars or restaurants to attract consumers.
2. Hospitality - Hotels or restaurants could create special romantic experiences, like private candlelit dinners, to accommodate couples looking for intimate settings.
3. Marketing - Marketing agencies could develop brand activation campaigns that focus on memorable and interactive experiences like this dive bar promotion by Miller High Life.
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