Ritual Zero Proof's Rum Alternative Appeals to Health-Conscious People
Laura McQuarrie — June 17, 2021 — Lifestyle
References: ritualzeroproof & prnewswire
Ritual Zero Proof uses all-natural botanicals to recreate the full experience of liquor without alcohol and its newest product is a Rum Alternative. The product is said to have "all the warm vanilla, toasted spice and velvety decadence of dark rum, minus the alcohol or calories," and it appeals to health-conscious consumers of today who want full-flavor, uncompromising alternatives.
At a time when adults are eager to make up for lost time with post-pandemic parties and social gatherings, Ritual Zero Proof provides options for those who choose not to drink, those who need to drive or even those who want to enjoy a drink without the side effects.
This new American-made spirit alternative joins others from Ritual Zero Proof, like Gin, Whiskey and Tequila Alternatives.
At a time when adults are eager to make up for lost time with post-pandemic parties and social gatherings, Ritual Zero Proof provides options for those who choose not to drink, those who need to drive or even those who want to enjoy a drink without the side effects.
This new American-made spirit alternative joins others from Ritual Zero Proof, like Gin, Whiskey and Tequila Alternatives.
Trend Themes
1. Botanical Liquor Alternatives - Opportunity to disrupt the alcohol industry by offering high-quality, all-natural liquor alternatives appealing to health-conscious consumers.
2. Zero-proof Beverages - Potential to create a new market for sophisticated, zero-alcohol drinks that provide the same indulgent experience without the side effects.
3. Alcohol-free Socializing - Opportunity to cater to the growing demand for options that allow health-conscious individuals to participate in social gatherings without compromising their lifestyle choices.
Industry Implications
1. Beverage - Ritual Zero Proof and other companies focusing on zero-proof alternatives have the potential to disrupt the traditional alcoholic beverage market.
2. Health and Wellness - The trend of botanical liquor alternatives appeals to health-conscious individuals and provides an opportunity for further innovation in the health and wellness industry.
3. Hospitality - There is a growing demand for alcohol-free options in bars, restaurants, and other hospitality venues, providing an opportunity for businesses to cater to this market segment.
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