Miller High Life is Bringing the Bar Experience to a Fan's Home
Laura McQuarrie — September 10, 2020 — Lifestyle
References: HighLifeDiveBar & adweek
For most of the year, people have missed being able to visit their favorite nighttime entertainment venues and Miller High Life will be delivering the dive bar experience to one lucky fan's backyard. As part of a newly launched contest, one lucky fan will be named the winner of a branded and furnished dive bar valued at $10,000.
The Miller High Life Backyard Dive Bar was created to help people enjoy Miller High Life from the comfort of their own backyard, whether or not their local watering hole has reopened. The Miller High Life Backyard Dive Bar takes the form of an "actual bar with Miller High Life tap handles" that's also complete with a popcorn machine, artwork and barstools, plus a supply of beer to keep the winner going through the rest of 2020.
Image Credit: Miller High Life
The Miller High Life Backyard Dive Bar was created to help people enjoy Miller High Life from the comfort of their own backyard, whether or not their local watering hole has reopened. The Miller High Life Backyard Dive Bar takes the form of an "actual bar with Miller High Life tap handles" that's also complete with a popcorn machine, artwork and barstools, plus a supply of beer to keep the winner going through the rest of 2020.
Image Credit: Miller High Life
Trend Themes
1. At-home Entertainment - The trend of at-home entertainment has surged due to restrictions, presenting opportunities for companies to offer unique experiences to make staying at home more fun and engaging.
2. Branded Contests - Branded contests like Miller High Life's Backyard Dive Bar are a growing trend, providing customers with unique brand experiences that increase brand loyalty and engagement.
3. Experience Marketing - Experience marketing is becoming increasingly popular as businesses seek to create meaningful connections with customers, and immersive experiences like the Miller High Life Backyard Dive Bar provide an opportunity for brands to do just that.
Industry Implications
1. Alcohol - The alcohol industry can leverage the trend of at-home entertainment by offering unique experiences like virtual tastings, branded home bars, and immersive online marketing.
2. Home Furnishings - Home furnishings companies can capitalize on the trend of creating at-home experiences, like Miller High Life's Backyard Dive Bar, by offering personalized outdoor entertainment solutions for consumers.
3. Marketing and Advertising - Marketing and advertising agencies can drive disruptive innovation by designing immersive brand experiences like the Miller High Life Backyard Dive Bar that generate elevated engagement and emotional connections among customers.
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