Ben's Original One Pan Creations are Ready for the Pan in 10-Minutes
Michael Hemsworth — May 6, 2023 — Lifestyle
References: bensoriginal & retailtimes
The Ben's Original One Pan Creations are a range of meal products perfect for consumers in the UK to pick up as a way to prepare the perfect midweek meal in as little time as possible.
The product consists of steamed rice alongside vegetables, seasonings and spices that are all prepared in the microwave in just 10-minutes to have them ready for the pan in no time. The meals then only require being finished in the pan before being served for a restaurant-quality meal in around 15-minutes. The product comes in Spanish Paella, Indian Biriyani, Indonesian Nasi Goreng and Szechuan Fried Rice varieties.
Marketing Manager Gareth Williams spoke further on the Ben's Original One Pan Creations saying, "Our research has shown consumers are spending less time cooking, with a quarter (23%) of people sparing only 15 minutes to cook an evening meal, and 1 in 10 sparing as little as five minutes. We identified a gap in the market for quick & tasty versions of traditionally more complicated meals and as a result created One Pan Creations, dishes that are ready in under 15 minutes and bursting with flavour.”
The product consists of steamed rice alongside vegetables, seasonings and spices that are all prepared in the microwave in just 10-minutes to have them ready for the pan in no time. The meals then only require being finished in the pan before being served for a restaurant-quality meal in around 15-minutes. The product comes in Spanish Paella, Indian Biriyani, Indonesian Nasi Goreng and Szechuan Fried Rice varieties.
Marketing Manager Gareth Williams spoke further on the Ben's Original One Pan Creations saying, "Our research has shown consumers are spending less time cooking, with a quarter (23%) of people sparing only 15 minutes to cook an evening meal, and 1 in 10 sparing as little as five minutes. We identified a gap in the market for quick & tasty versions of traditionally more complicated meals and as a result created One Pan Creations, dishes that are ready in under 15 minutes and bursting with flavour.”
Trend Themes
1. Quick Meals - There is a growing trend towards quick, easy to prepare meals, highlighting the need for more innovative food products like the Ben's Original One Pan Creations.
2. Convenience Products - The popularity of products that provide quick and convenient meal options, like Ben's Original One Pan Creations, presents an opportunity for the food industry to develop more of these types of products.
3. Ready-to-cook Kits - The increasing demand for easy and quick meal options is driving a trend towards ready-to-cook kits, indicating potential for disruptive innovation to create more advanced versions of these kits.
Industry Implications
1. Food Manufacturing - The food manufacturing industry has an opportunity to develop more innovative, convenient meal options like the Ben's Original One Pan Creations.
2. Retail - Retailers can capitalize on the trend towards easy and quick meal options by stocking more of these kinds of products and developing in-store foodservice options targeted towards busy consumers.
3. Meal-kit Delivery - The trend towards ready-to-cook kits presents an opportunity for meal-kit delivery services to create more advanced, convenient meal options for customers who want to cook at home but don't have a lot of time to prepare meals.
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