Cannabis-featuring products claim to boost users' immune systems
Trend - Cannabis brands are releasing products that they claim help boost consumers' immune system health, with everything from gummy based supplements to sparkling waters that feature cannabis now incorporating these immunity boosting claims.
Insight - In North America, the cannabis industry is increasingly viewed as one that contributes to the overall health and wellbeing of consumers. Outdated notions of cannabis being indulgent or bad for one's health have been pushed aside with the help of accessible information, and formulations that more people feel safer consuming-- including edibles, beverages and extracts.
Insight - In North America, the cannabis industry is increasingly viewed as one that contributes to the overall health and wellbeing of consumers. Outdated notions of cannabis being indulgent or bad for one's health have been pushed aside with the help of accessible information, and formulations that more people feel safer consuming-- including edibles, beverages and extracts.
Workshop Question - How is your brand ensuring its potential customers' trust?
Trend Themes
1. CBD for Immune System Support - CBD-infused supplements and beverages that claim to help boost consumers' immune system health are gaining popularity and more companies are releasing new products in this category.
2. Personalized CBD Supplement Solutions - Consumers are looking for individualized solutions for their wellness needs, leading to the development of CBD gummies, softgels and tinctures to support specific needs such as focus, sleep and immune support.
3. Fast-acting CBD Supplements - TruZen has launched a fast-acting CBD supplement that is backed by the first-ever human clinical trial, aiming to improve overall wellness, anxiety and sleep more quickly than competitors.
Industry Implications
1. Health and Wellness - CBD-infused supplements and beverages and personalized CBD supplement solutions are disrupting the traditional health and wellness industry, creating new opportunities for companies to develop innovative products and services.
2. CBD Industry - As the popularity of cannabis-derived products grows, the CBD industry is expanding and companies are developing new products to meet the demand for personalized and effective wellness solutions.
3. Clinical Research - The launch of TruZen and its fast-acting CBD supplement backed by human clinical trials is disrupting the clinical research industry, as more companies look to conduct research on the efficacy of CBD and other natural remedies.
