Born Simple's Clean Barbecue Sauces Avoid Unnecessary Extras
Laura McQuarrie — August 11, 2021 — Lifestyle
References: bornsimple & foodbusinessnews.net
The clean barbecue sauces by Born Simple are intentionally created to be easy to use and free from unnecessary extra ingredients, and it boasts short ingredient lists backed by non-GMO labels. The brand's brown sugar ginger, tamari chipotle, sweet hickory and lemongrass mustard condiments are made with simple and natural ingredients such as organic apple cider vinegar and brown sugar.
In the case of the brand's sweet hickory sauce, the key ingredients are water and organic tomato paste, plus the aforementioned two, and a handful of spices and seasonings to create a rich smoky, tangy and savory taste.
Newly acquired by Mizkan America, Born Simple taps into consumer demand for better-for-you ingredients and clean-label products, especially among Millennial and Gen Z shoppers.
In the case of the brand's sweet hickory sauce, the key ingredients are water and organic tomato paste, plus the aforementioned two, and a handful of spices and seasonings to create a rich smoky, tangy and savory taste.
Newly acquired by Mizkan America, Born Simple taps into consumer demand for better-for-you ingredients and clean-label products, especially among Millennial and Gen Z shoppers.
Trend Themes
1. Clean-label Products - Creating clean-label sauces and condiments with short ingredient lists could disrupt the food industry and appeal to health-conscious consumers.
2. Natural Ingredients - Using organic and natural ingredients could lead to a disruptive innovation opportunity and appeal to consumers looking for healthier options.
3. Simplicity - Take a minimalist approach to ingredients and tap into consumer demand for simple, easy-to-understand products at an affordable price point.
Industry Implications
1. Food - Creating clean-label BBQ sauces and expanding into other condiments could become a trend in the food industry.
2. Healthy Eating - The trend of clean-label sauces and condiments could disrupt the healthy eating industry by offering more transparent ingredient lists.
3. Millennial Marketing - Using clean-label products, particularly sauces and condiments, could appeal to Millennial and Gen Z consumers who prioritize healthier options.
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