Tabitha Brown & McCormick Made Sunshine All Purpose Seasoning
Laura McQuarrie — June 25, 2021 — Lifestyle
Sunshine All Purpose Seasoning is a limited-edition, salt-free, Caribbean-influenced spice blend that was created by McCormick in partnership with TikTok star Tabitha Brown. The warm and bright spice mix combines some of the influencer's favorite ingredients like garlic, allspice, thyme, turmeric, cayenne pepper, mango and pineapple.
To introduce this new spice in style, Brown created three plant-based recipes for McCormick using the flavorful seasoning blend: Sunshine Shick’n (a shiitake mushroom-based vegan chicken stir-fry coated with a sweet and savory sauce,) Maple Roasted Sweet Potato Wedges, and a Chicky Farro Bowl topped with roasted chickpeas coated in the seasoning spice blend.
The limited-edition Sunshine All Purpose Seasoning can only be found online, while supplies last, and it promises to be the perfect companion to a wide range of summer dishes.
To introduce this new spice in style, Brown created three plant-based recipes for McCormick using the flavorful seasoning blend: Sunshine Shick’n (a shiitake mushroom-based vegan chicken stir-fry coated with a sweet and savory sauce,) Maple Roasted Sweet Potato Wedges, and a Chicky Farro Bowl topped with roasted chickpeas coated in the seasoning spice blend.
The limited-edition Sunshine All Purpose Seasoning can only be found online, while supplies last, and it promises to be the perfect companion to a wide range of summer dishes.
Trend Themes
1. Caribbean-influenced Spice Blends - As more consumers are seeking unique and flavorful taste experiences, harnassing the trend towards creating Caribbean-Influenced Spice Blends could be a lucrative opportunity for the food and beverage industry.
2. Plant-based Meat Alternatives - The creation of plant-based meat alternatives such as the Sunshine Shick’n stir-fry recipe by Tabitha Brown and McCormick presents a significant opportunity for the food and beverage industry as more consumers seek out more environmentally sustainable diets.
3. Celebrity Influencer Collaborations - As the influence of social media celebrities continues to grow, partnering with influencers like Tabitha Brown present new opportunities for consumer goods companies to tap into the passions and interests of their audiences.
Industry Implications
1. Food and Beverage - The food and beverage industry can leverage the popularity of Caribbean-inspired spices to create unique and interesting new product offerings that appeal to consumers who are looking for new taste experiences.
2. Consumer Goods - The partnership between McCormick and Tabitha Brown highlights the potential for consumer goods companies to tap into social media influencers as a powerful new marketing channel.
3. E-commerce - With the limited edition Sunshine All Purpose Seasoning only available for purchase online, the success of this partnership demonstrates the potential for e-commerce retailers to provide opportunities for limited-edition and unique product offerings.
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