DiGiorno Detroit Style Pizzas Offer a Takeout-Inspired Flavor
Michael Hemsworth — May 3, 2023 — Lifestyle
References: goodnes & drugstorenews
The DiGiorno Detroit Style frozen pizzas are one of the latest additions to the brand's existing product portfolio that aims to prioritize high-quality flavor with convenience and cost effectiveness to boot. The pizzas come in three flavor varieties to choose from including Three Meat, Four Cheese and Double Pepperoni, which all pack their toppings onto thick, pillowy crusts. The various flavors will help consumers to achieve an authentic dining experience from home without having to order from a restaurant for enhanced cost savings.
Senior Brand Manager Kimberly Holowiak spoke on the DiGiorno Detroit Style frozen pizzas saying, "Consumers are asking for bold flavors and more toppings on their pizza than ever before. As we continue to innovate with our category-leading crust, we’re also focused on delivering delicious, flavor-forward new varieties to satisfy people’s tastes.
Senior Brand Manager Kimberly Holowiak spoke on the DiGiorno Detroit Style frozen pizzas saying, "Consumers are asking for bold flavors and more toppings on their pizza than ever before. As we continue to innovate with our category-leading crust, we’re also focused on delivering delicious, flavor-forward new varieties to satisfy people’s tastes.
Trend Themes
1. Frozen Takeout-inspired Pizzas - Creating frozen pizzas that mimic the taste and texture of popular takeout styles such as Detroit-style pizza presents an opportunity for brands to offer cost-effective and convenient options for consumers.
2. Flavor-forward Pizza Varieties - Offering a variety of pizza flavors, with bold and diverse toppings, can cater to consumers who crave different taste experiences and create a competitive advantage for brands in the frozen pizza industry.
3. High-quality Frozen Pizza - Developing frozen pizza products with high-quality ingredients, such as thick pillowy crusts and premium toppings, can offer a more upscale dining experience for consumers who want convenience without compromising on taste or texture.
Industry Implications
1. Frozen Food Industry - By using innovative new flavors and textures in their frozen pizza products, brands in this industry can attract consumers who prioritize quality, convenience, and variety.
2. Food Delivery Services - Partnering with brands that offer frozen takeout-inspired pizzas can expand the potential customer base for food delivery services, and provide new opportunities for businesses to differentiate themselves from competitors.
3. Fast Casual Dining Industry - Introducing new frozen pizza varieties that mimic the taste of popular fast-casual dining options can provide new avenues for businesses in this industry to expand their reach and capture a larger share of the dining market.
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