Better MRKT's Cashew + Beet Butter Boasts Hawaiian Lava Salt
Jana Pijak — February 5, 2021 — Lifestyle
References: thebettermrkt
Better MRKT's Cashew + Beet Butter is an artisan spread made from a blend of organic cashew, organic beet powder and black Hawaiian sea salt ingredients.
Better MRKT creates a beet and cashew butter that is described as "the perfect balance of sweet and savory to bring all the flavors together for a spread that belongs in a breakfast bowl just as much as it belongs in a homemade salad dressing." The clean food brand was founded in 2017 by Jordyn Gatti and specializes in rare and organic food products that promote better health.
In addition to cashew butter's high source of omega-3 fatty acids, essential amino acids, and magnesium, this spread's beet ingredients are known for their detoxifying properties and are said to aid with "reducing blood pressure, increasing athletic performance as well as improving digestive health and brain health."
Better MRKT creates a beet and cashew butter that is described as "the perfect balance of sweet and savory to bring all the flavors together for a spread that belongs in a breakfast bowl just as much as it belongs in a homemade salad dressing." The clean food brand was founded in 2017 by Jordyn Gatti and specializes in rare and organic food products that promote better health.
In addition to cashew butter's high source of omega-3 fatty acids, essential amino acids, and magnesium, this spread's beet ingredients are known for their detoxifying properties and are said to aid with "reducing blood pressure, increasing athletic performance as well as improving digestive health and brain health."
Trend Themes
1. Beet-infused Nut Butters - Incorporating ingredients like beet powder into nut butters can create unique flavor profiles and added health benefits.
2. Clean and Organic Food Products - The trend towards healthier eating and the desire for clean and organic ingredients presents opportunities for companies to offer unique and niche products in the food industry.
3. Detoxifying Foods - Consumers are increasingly looking for foods that offer detoxifying benefits, presenting an opportunity for companies to incorporate ingredients like beet powder into their products.
Industry Implications
1. Nut Butter - By incorporating unique ingredients like beet powder, nut butter companies can offer new and innovative flavor profiles to differentiate themselves in the market.
2. Clean Food - The trend towards clean eating and demand for organic ingredients presents an opportunity for companies to offer unique and niche products in the food industry.
3. Sports Nutrition - The use of beet powder as an ingredient in nut butters offers an opportunity for companies in the sports nutrition industry to market products that aid in athletic performance and recovery.
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