The Clipper Teas Super Green Teas Come in Two Varieties
Michael Hemsworth — July 5, 2022 — Marketing
References: ecotone.bio & foodbev
The Clipper Teas super green teas are an expansion of the Ecotone UK's tea range to offer consumers a functional option when looking to enjoy a fresh cuppa.
The teas come in two varieties including Organic Tea Defending made with blackcurrant, acerola and matcha, and the Organic Green Tea Reviving made with orange, acerola, guarana and matcha. The teas come in plant-based bags that are unbleached, biodegradable and made with non-GMO materials. Each brewed cup of tea has at least 15% of the daily recommended amount of vitamin C.
Clipper Marketing & Category Director at Ecotone UK Bryan Martins commented on the new Clipper Teas super green teas saying, "As the UK’s fastest growing green tea brand, Clipper is perfectly positioned to deliver exciting new flavour combinations that appeal to health-conscious consumers. Following the pandemic, products that provide immune-boosting properties are at the forefront of consumers’ minds.”
The teas come in two varieties including Organic Tea Defending made with blackcurrant, acerola and matcha, and the Organic Green Tea Reviving made with orange, acerola, guarana and matcha. The teas come in plant-based bags that are unbleached, biodegradable and made with non-GMO materials. Each brewed cup of tea has at least 15% of the daily recommended amount of vitamin C.
Clipper Marketing & Category Director at Ecotone UK Bryan Martins commented on the new Clipper Teas super green teas saying, "As the UK’s fastest growing green tea brand, Clipper is perfectly positioned to deliver exciting new flavour combinations that appeal to health-conscious consumers. Following the pandemic, products that provide immune-boosting properties are at the forefront of consumers’ minds.”
Trend Themes
1. Immune-boosting Tea - There is an opportunity for tea brands to innovate by combining traditional tea ingredients with other functional ingredients to appeal to health-conscious consumers.
2. Functional Tea Packaging - There is a potential for tea brands to disrupt the industry by switching to plant-based bags that are unbleached, biodegradable and made with non-GMO materials.
3. Green Tea Innovation - There is room for tea brands to explore and experiment with different flavonoid-rich teas to appeal to consumers who prefer functional beverages.
Industry Implications
1. Tea Industry - Tea brands can expand their product offerings by incorporating functional ingredients and packaging to appeal to the growing demand for healthier beverages.
2. Health and Wellness Industry - The health and wellness industry can benefit from the growing demand for functional teas by offering complementary products and services that promote overall wellbeing.
3. Sustainable Packaging Industry - The sustainable packaging industry can collaborate with tea brands to create eco-friendly and innovative packaging solutions that appeal to environmentally conscious consumers.
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