The Vegan New Forest Ice Cream Range Has Been Expanded
Michael Hemsworth — November 23, 2021 — Marketing
References: newforesticecream & conveniencestore
The vegan New Forest Ice Cream range has been expanded by the brand to help satiate increasing demand for dairy-free frozen dessert products across a number of consumer demographics. The products come in the form of the Vegan Vanilla Fudge dairy-free ice cream as well as the Lemon & Lime Sorbet that was recently certified vegan. The products both come in 500ml pints and are perfect for enjoyment in place of dairy-based alternatives.
Director of New First Ice Cream Christina Veal commented on the new frozen treats saying, "The increased demand for vegan options has opened up a whole new world of delicious, plant-based options for us to explore. Now, customers with a range of dietary requirements, as well as those making lifestyle choices, can enjoy the delicious taste of New Forest Ice Cream in a dairy free recipe that delivers the indulgent, smooth texture you would expect from ice cream.”
Director of New First Ice Cream Christina Veal commented on the new frozen treats saying, "The increased demand for vegan options has opened up a whole new world of delicious, plant-based options for us to explore. Now, customers with a range of dietary requirements, as well as those making lifestyle choices, can enjoy the delicious taste of New Forest Ice Cream in a dairy free recipe that delivers the indulgent, smooth texture you would expect from ice cream.”
Trend Themes
1. Increased Demand for Vegan-friendly Frozen Desserts - The trend is driven by a growing consumer interest in plant-based diets, sustainable living, and ethical animal treatment.
2. Expansion and Innovation in Vegan Frozen Dessert Products - The trend presents a competitive opportunity for companies to develop new product lines that cater to the growing vegan consumer market.
3. Certification in Vegan-friendly Dessert Products - The trend is driven by consumer demand for transparency in product labeling and assurance of ethical production practices.
Industry Implications
1. Frozen Food Industry - The industry can innovate to meet the demand for vegan-friendly alternatives and differentiate from traditional dairy-based products.
2. Plant-based Food Industry - The industry can expand into the frozen dessert sector and offer a wider range of vegan-friendly options.
3. Certification and Labeling Industry - The industry can help meet consumer demand for transparency and ethical production practices by offering certification services for vegan-friendly products.
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